Univ.of  HI.  Library 
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Oak  Street 
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Saint  TJotjns  Count?,  "^Florida,  illustrated 


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Price  15  cents 


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A.  W.  CORBETT 


The  Square  Deal  Grocer 

Main  Store  and  Headquarters 


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155  King  Street 

BRANCH  STORES 
174  Bridge  Street  and  San  Marco  Avenue 

A SQUARE  DEAL  OUR  MOTTO 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


1 


GREENLEAF 

CROSBY 

COMPANY 


Jewelers  , Gem  Merchants, 
Importers  of  European 
Novelties,  and  Makers  of 
Unique  Souvenirs  of  the 
Sunny  South 


Shop  17  and  19  Alcazar  Court 

i Directly  opposite  Hotel  Ponce  de  Leon  > 


Visitors  Cordially  Welc  ome 


.„X..  ..;..;.***** 


Branches  at  Jacksonville,  Palm  Beach  and  Miami, 
Florida.,  and  Hot  Springs,  Va. 


I Real  Estate  and  Insurance  Agency 

Eugene  L.  Barnes 

♦ Phone  75  ♦ 

212  St.  George  Street 


REAL  E S TAT  E 


EXCLUSIVE  AGENT  for  some  of  the  best 
property  in  the  city. 

Large  list  of  desirable  property  for  sale. 

Rents  collected,  unfurnished  houses  for  rent. 
FURNISHED  houses  for  rent  during 
winter  season. 

Loans  negotiated. 

Money  to  loan  upon  city  property. 
Non-resident  property  cared  for. 


INSURANCE 

I represent  22  old  line  Fire  Insurance  Com- 
panies, time  tried  and  fire  tested — nothing 
better  on  earth. 

My  facilities  for  handling  this  line  of  business 
is  second  to  none. 

Also  represent  Mutual  Life  of  N.Y.,  Fidelity 
& Casualty  Co.  of  N.Y.,  and  U.  S.  Fidelity 
& Guaranty  Co.  of  Md. 

A perusal  of  my  list  of  companies  is  most 
convincing. 


□ □ Remember,  I’m  the  Square  Dealer  □ U 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


Ofye  .Ancient  (Lit? 

BY  OSCAR  B.  SMITH 


[ 


O lovely  St.  Augustine,  thou  art  sublime, 
Thy  glories  extending  through  ages  of  time ! 
Men  love  thee  intensely  as  centuries  roll, 
For  thou  hast  true  feeling,  a sentient  soul. 


Dear  Sweetheart,  thy  beauties  do  ever  increase, 

Thy  mild  golden  sunshine  insures  rest  and  peace; 
Thine  equable  clime  so  invariably  sweet, 

Brings  mortals  a pleasure  quite  boundless,  complete. 

Thy  feet  the  proud  Ocean  in  rapture  doth  kiss, 

Its  waves  sing  thy  praises  ecstatic  with  bliss, 

The  mocking  bird  warbles  for  thee  his  sweet  notes 
While  perfume  of  orange  blooms  over  thee  floats. 

Men  wandered  afar  in  the  years  that  are  flown, 

And  many  famed  places  have  claimed  as  their  own, 
But  few  have  attained  such  unmeasured  delight, 

Such  health  and  content  as  thou  givest  by  right. 

Oh,  charming  St.  Augustine!  may  heaven  send 
That  smiles,  aye  so  cheerful,  the  whole  world  befriend; 
Be  it  thine  to  attract  all  Earth’s  children  who  roam 
And  promise  them  ever  glad  welcome  and  home. 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


THE  ANCIENT  CITY,  FROM  THE  BAY 


St.  Augustine,  the  City  of  Promise 


Known  to  all  the  world  as  a fash- 
ionable winter  resort,  St.  Augustine  is 
still  to  a great  extent  a closed  book 
even  to  many  who  have  wintered  for 
years  within  its  limits.  Its  history,  old 
relics  and  attractions  have  been  sub- 
jects for  writers,  poets  and  painters, 
but  the  inner  life  of  the  old  city  is  but 
little  known  except  to  its  residents.  Famed  for  its  antiquity  and 
-n  beauty  the  Ancient  City  has  not  been  featured  as  a city  of  great  pos- 
sibilities. Known  as  the  greatest  winter  resort  in  the  United  States, 
St.  Augustine  has  not  been  presented  as  an  ideal  residence  city  at  all 
\ seasons  of  the  year.  Pictured  as  the  winter  playground  of  the 
> wealthy  and  fashionable,  this  city  has  not  been  portrayed  as  a resort 
*.  with  accommodations  easily  within  the  reach  of  people  of  moderate 
v ' means. 

St.  Augustine  is  the  county  seat  of  St.  Johns  county,  one  of  the 
richest  agricultural  sections  in  the  country.  It  is  the  healthiest 
city  in  the  United  States.  It  has  a most  equable  climate  and  the 
's  summers  are  as  delightful  as  the  winters  are  pleasant.  It  gives  as 
much  if  not  more  value  in  accommodations  and  service  for  the 
money  than  any  other  city  in  the  country.  The  person  of  lim- 
ited means  may  live  in  luxury  here  without  serious  injury  to 
bank  account.  The  question  of  expenditure  depends  entirely  upon 
the  disposition  and  purse  of  the  visitor.  Excellent  accommoda- 
tions may  be  procured  from  one  dollar  per  day  upwards.  Com- 
fortable dwell  ings  are  offered  at  a nominal  rental,  while  accom- 
modations for  light  housekeeping  are  much  lower  in  price  than 
in  any  of  the  large  cities.  While  real  property  has  a stable  value, 
prices  are  very  moderate  and  persons  of  small  income  can  well 
afford  to  buy  or  build  a home  here.  Again,  St.  Augustine  offers 
k far  more  in  return  than  the  average  city,  inasmuch  as  the  numer- 
*'  ous  attractions  for  the  wealthy  classes  are  open  to  all. 

Catering  as  this  city  does  to  a wealthy  and  fashionable  element 
'Jvjt  naturally  is  maintained  on  a high  plane.  It  enjoys  the  conven- 
iences and  pleasures  of  a great  city.  It  offers  a variety  of  enter- 
tainment to  be  found  in  few  places  in  the  world  and  to  these  are 
-added  the  natural  advantages  which  supply  an  inexhaustible 
source  of  interesting  pleasure.  Tourists,  homeseekers  and  winter 
visitors  will  find  a cordial  welcome  in  St.  Augustine,  and  in  addi- 
o tion  all  that  makes  life  brighter.  Improved  health,  a perfect  cli- 
*\mate,  a fertile  soil,  boating,  fishing,  riding,  driving,  motoring,  a 


never-ending  list  of  ancient  relics  to  explore,  splendid  schools  for 
their  children,  in  fact  all  that  the  heart  can  desire. 

St.  Augustine  is  situated  in  latitude 
29J4  degrees  north,  longitude  8J4  de- 
grees west,  and  is  thirty-five  miles  south 
of  Jacksonville,  the  metropolis  of  the 
State.  It  is  within  easy  reach  of  Chi- 
cago, St.  Louis,  New  York  and  the 
great  centers  of  population,  trains  mak- 
ing the  trip  from  New  York  in  26  hours 
and  from  Chicago  in  33  hours.  Owing  to  its  close  proximity  to  Jack- 
sonville, the  city  enjoys  practically  the  transportation  facilities  of 
that  city,  which  boasts  of  railroad  connection  with  the  entire  coun- 
try and  steamship  lines  operating  to  New  York. 

Situated  on  the  beautiful  Matanzas  bay,  at  an  elevation  of 
ten  feet  above  sea  level,  with  the  broad  Atlantic  a mile  away  St. 
Augustine  enjoys  all  of  the  advantages  and  pleasures  of  a coast 
city,  with  none  of  the  drawbacks,  as  none  of  the  undesirable  ele- 
ment that  frequents  shipping  centers  is  found  here.  The  bay  front 
is  one  of  the  beauty  spots  of  the  city.  Another  great  advantage 
held  by  St.  Augustine  is  its  location  at  the  northern  terminus  of 
the  Florida  Coast  Line  Canal,  which  extends  to  Biscayne  bay, 
giving  an  island  waterway  nearly  400  miles  in  length.  The  canal 
w'll  be  extended  to  Jacksonville,  giving  this  city  another  and  a 
very  desirable  route  to  the  State  metropolis.  In  connection  with 
the  location  of  the  city  may  be  mentioned  the  splendid  beaches 
which  are  reached  by  trolley  car. 

Without  doubt  the  healthfulness  of  St.  Augustine  is  due  to 
its  location.  This  city,  according  to  United  States  Government 
statistics  is  the  most  healthful  in  the  country,  and  according  to 
the  last  report  of  the  State  Commissioner  of  Agriculture  has  the 
smallest  death  rate  of  any  city  in  the  State.  The  report  applies 
to  the  entire  county  in  which  the  mortality  is  but  one  to  the 
thousand.  The  abundant  supply  of  pure  artesian  water  no  doubt 
contributes  to  the  health  of  the  community.  The  city  is  a peninsula, 
bounded  on  the  east  and  south  by  Matanzas  bay  and  on  the  west 
by  the  San  Sebastian  river,  a tidewater  stream. 

St.  Augustine,  as  every  school  boy  knows,  is  the  oldest  city  in 
the  United  States,  being  founded  in  1565  by  Pedro  Menendez  de 
Avilles.  Landing  here  on  the  day  dedicated  to  St.  Augustine,  he 
named  the  place  in  honor  of  this  saint.  Of  all  the  places  passed 
along  the  coast,  none  so  impressed  the  Spanish  explorer  so  favor- 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


JjF  1 

** 

Pholo  by  Harr, 


PICTURESQUE  ROADWAY  ON  ANASTASIA  ISLAND,  LEADING  FROM  ELECTRIC  CAR  LINE 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


ably,  and  he  took  possession  of  the  Indian  Village  Selooe,  which 
formerly  occupied  the  site  of  this  delightful  and  quaint  old  city. 
The  history  of  St.  Augustine  is  familiar  to  all  and  only  a brief 
sketch  will  be  attempted  here.  It  has  been  occupied  by  Spanish, 
English  and  Americans,  and  bears  the  imprint  of  its  various  occu- 
pants, making  it  one  of  the  most  interesting  cities  in  the  Western 
world.  Juan  Ponce  de  Leon  was  the  first  European  to  set  foot 
on  its  shores,  and  the  halo  of  romance  which  is  interwoven  with 
the  famous  old  knight's  search  for  the  fountain  of  youth  still 
clings  to  the  history  of  the  old  town. 

Old  Fort  Marion,  formerly  Fort 
San  Marco,  still  frowns  on  the  beau- 
tiful little  city,  a page  from  the  early 
history  of  St.  Augustine.  On  every 
hand  the  visitor  will  find  some  relic 
of  a bygone  age  to  rivet  his  atten- 
tion. Slumbering  through  the  cen- 
turies amid  its  orange  groves  and 
flowering  gardens,  St.  Augustine  was  awakened  a quarter  of  a 
century  ago  to  new  life.  Direct  railroad  connection  with  Jack- 
sonville supplanted  the  picturesque,  if  somewhat  tedious  trip  via 
Tocoi  and  the.  St.  Johns  river.  The  life-giving  climate,  and  nat- 
ural beauty  of  the  place  came  into  prominence  immediately  after 
the  old  town  was  rendered  accessible  to  the  outside  world  and 
the  few  hundred  pioneer  winter  visitors  were  followed  by  thou- 
sands. Mr.  Henry  M.  Flagler  came  on  the  scene  shortly  after  the 
completion  of  the  railroad  to  Jacksonville  and  invested  millions 
in  beautifying  the  city  and  building  his  magnificent  hotels,  which 
have  become  world  renowned.  The  fame  of  St.  Augustine  spread 
over  the  civilized  world  and  in  addition  to  those  who  came  to 
renew  their  lease  on  life  flocked  the  wealth  and  fashion  of  the 
great  cities.  Pleasure  seekers  found  here  an  ideal  winter  play- 
ground, the  business  man  found  a place  for  relaxation  and  pro- 
teges of  fashion  found  congenial  company  and  environments  and  all 
found  the  fountain  of  youth  in  the  perpetual  sunshine  and' balmy  air. 

To-day  St.  Augustine  is  up-to-date  in  every  respect.  The 
streets  of  the  city  are  paved  with  vitrified  brick  and  asphalt ; electric 
lights  illuminate  the  city,  an  electric  car  line  connects  the  city  with 
the  magnificent  beach  of  Anastasia  island,  and  extends  five  miles, 
paralleling  the  ocean ; electric  cars  operate  in  the  city  and  the 
system,  tapping  all  of  the  suburbs,  is  in  the  finishing  stages  of  com- 
pletion. One  of  the  finest  gas  plants  in  the  State  serves  the  city 
with  fuel  and  illuminating  gas.  The  city  owns  its  water  plant,  which 
is  not  surpassed  by  any  city  in  the  country.  Artesian  wells  are  the 
sources  of  water  supply,  and  the  water  is  free  from  all  impurities. 
The  city  has  a very  efficient  paid  fire  department.  A splendid  pub- 
lic library  is  open  to  visitors  as  well  as  residents.  Parks  are 
scattered  over  the  city  at  convenient  points  and  the  mild  climate 
permits  one  to  enjoy  them  every  month  in  the  year.  Beautiful 
driveways  extend  from  the  city  for  miles,  while  in  the  ocean  beach 
nature  provides  a driving,  or  automobile  course  such  as  the  ingen- 
uity of  man  cai  not  rival.  Three  hundred  feet  in  width,  and  as 
hard  and  smooth  as  polished  marble  it  is  not  to  be  compared  with 
the  handicraft  of  man.  This  beach  may  be  reached  by  trolley,  or  by 
a drive  through  a beautiful  woodland. 

A power  boat  club  has  just  been  organized  here  and  has  applied 
for  admission  into  the  National  Association.  Every  courtesy  will 
be  extended  to  visiting  boatmen  by  members  of  the  club,  and 
visitors  in  general  will  be  extended  many  privileges.  The  club 
will  this  winter  build  a recreation  pier  which  will  be  opened  to 
the  public  as  soon  as  finished. 

Service  taken  into  consideration,  accommodations  in  St.  Augus- 
tine are  not  surpassed  anywhere  in  the  country  for  the  prices 
charged.  Visitors  can  curtail  expenditures  to  accommodate  their 
pocketbooks.  Palatial  hotels  cater  to  a class  who  do  not  hesitate 
at  rates  commensurate  with  the  luxury  offered.  Others  find  plain, 
but  excellent  fare,  with  clean,  inviting  sleeping  rooms  at  a dollar 
a day  in  the  boarding  houses.  Rates  range  from  five  to  seven 
dollars  per  week  at  the  boarding  houses,  to  $.5  or  $50  per  day,  ac- 
cording to  accommodations  and  service,  at  the  magnificent  hostel- 


AN ASTASIA  LIGHT  HOUSE.  OPPOSITE  THE  CITY 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


6 


author 


St.  Augustine  ihrening  Raon^d 


*1  3aJ 

Florida  Illustrated.  y 


EDITION 


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VERSO 


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ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


ries.  Between  these  are  hotels  charging  $4,  $3,  $2.50,  $2.00  and 
$1.50  per  day.  The  cuisine  at  the  higher  priced  of  these  last  men- 
tioned houses  is  the  very  finest.  The  houses  are  steam  heated,  have 
suites  with  baths  attached,  are  equipped  with  elevators,  lighted  by 
electricity,  and  in  fact  offer  all  that  is  to  be  found  in  the  pretentious 
hotels  of  the  large  cities.  Even  at  $2.50  per  day  the  visitor  can 
secure  nearly  all  of  the  luxuries  mentioned.  At  $2.00  and  $1.50  per 
day  the  visitor  will  find  delightful  rooms  and  excellent  table  in 
hotels  that  are  models  of  neatness  and  comfort.  Hot  and  cold 
baths  are  included,  electric  or  gas  light,  while  the  public  rooms  are 
sumptuously  furnished. 

Those  who  prefer  the  privacy  which  is  impossible  in  hotels  or 
boarding  houses  may  rent  rooms,  furnished  or  unfurnished,  bed 
rooms  or  rooms  furnished  for  light  housekeeping.  Again,  if  their 
means  permit,  they  may  rent  a cottage  or  a pretentious  winter  resi- 
dence. As  in  the  case  of  the  hotels,  prices  range  widely  in  renting 
rooms  or  dwellings,  all  depending  on  the  character  of  the  accom- 
modations. Furnished  dwellings  may  be  rented  for  the  season  (five 
or  six  months)  from  $300  to  $1,800.  Unfurnished  houses,  accord- 
ing to  location  and  improvements  may  be  rented  as  low  as  $10  per 
month  for  the  season  and  up  to  $50  per  month.  St.  Augustine  is 
well  supplied  with  dwellings  suitable  for  renting  to  visitors.  The 
majority  of  these  dwellings  are  in  desirable  locations  and  are 
equipped  with  baths,  lighted  by  gas  or  electricity  and  comfortably 
furnished. 

People  who  prefer  to  keep  house  will  find  splendid  markets  here. 
All  seasonable  fruits  and  vegetables  are  to  be  found,  and  as  veg- 
etables grow  luxuriantly  in  this  section  during  the  winter  the  mar- 
ket is  always  well  supplied.  Western  meats  are  carried;  also  game, 
poultry,  etc.  Prices  are  moderate  and  thousands  of  families  who 
labor  under  the  erroneous  impression  that  a winter  in  Florida  is 
beyond  their  means  would  find  that  it  is  less  expensive  than  re- 
maining in  their  Northern  homes. 

Provisions  are  no  higher  in  St.  Augustine  than  elsewhere,  and 
the  assertion  can  be  made  without  fear  of  contradiction  that  the 
family  of  moderate  means  can  save  money  by  wintering  in  Florida. 
The  great  saving  in  fuel,  winter  apparel,  doctor’s  bills,  etc.,  will 
more  than  compensate  for  the  cost  of  transportation,  and  living 
expenses,  as  has  been  stated,  are  no  higher  than  in  Northern  cities 
and  towns. 

At  hotels  special  rates  are  offered  family  parties  and  season 
guests,  so  the  daily  rate  must  not  be  accepted  as  the  minimum. 

Rental  of  dwellings  vary  with  size,  appointments  and  location. 
Furnished  cottages,  provided  with  baths,  modern  improvements,  etc., 
and  containing  from  five  to  seven  rooms  may  be  rented  for  $300 
for  the  season.  More  pretentious  dwellings  may  command  rentals 
as  high  as  $1,800  for  the  season. 

Rooms  for  light  housekeeping  are  available  from  $3  per  week 
upward,  and  furn’shed  rooms  may  be  rented  from  $2  per  week  up. 
Probably  no  city  of  proportionate  size  in  the  country  has  so  wide 
a range  of  accommodations. 

Servants  may  be  hired  from  $10  to  $15  per  month,  and  in  St. 
Augustine  they  are  plentiful  and  easily  procured-. 

While  St.  Augustine  has  much  in  inducements  to  offer  the 
transient  and  season  visitors  it  has  more  to  offer  the  permanent 
resident.  As  a residence  city  St.  Augustine  has  no  superior.  Com- 
bining all  of  the  virtues  of  an  up-to-date  city  it  does  not  suffer  from 
the  roar,  grind  and  grime  of  the  average  manufacturing  center.  It 
is  exceptionally  fortunate  in  being  peopled  by  a cultured  and  con- 
genial population.  It  is  favored  by  a climate  unsurpassed  in  any 
part  of  the  world,  extremes  of  heat  in  summer,  or  cold  in  winter 
being  unknown,  as  the  table  of  temperatures  in  this  issue  will  show. 
In  summer,  even  when  the  mercury  climbs,  as  it  occasionally  does, 
into  the  nineties,  a refreshing  breeze  from  the  ocean  tempers  the 
heat  and  no  suffering  results.  Prostrations  or  sunstrokes  are  un- 
known here,  although  nearly  all  of  the  building  is  done  during  the 
summer,  and  workmen  are  exposed  to  the  sun  the  entire  day. 

Very  desirable  building  lots  may  be  purchased  at  from  $500 
to  $5,000.  Comfortable  cottages  may  be  built  from  $1,200  to  $2,500, 
according  to  size.  Of  course  there  is  no  limit  to  the  cost  if  the 


ORANGE  STREET,  LOOKING  WEST 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY.  ILLUSTRATED.  ' 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


9 


owner  desires  to  exceed  the  figures  mentioned.  Homes  may  be 
rented  by  the  year  from  $10  per  month  up,  and  a very  comfortable 
dwelling  can  be  rented  for  $15  per  month.  There  is,  however,  a 
pleasure  in  owning  a home  in  this  city,  where  the  opportunities  for 
beautifying  it  are  limitless,  owing  to  the  luxuriance  with  which 
ornamental  plants  grow.  Vegetables  and  fruits  are  grown  here 
even'  month  of  the  year,  offering  pleasant  and  profitable  pastime 
in  the  residential  grounds. 

Diversity  of  amusement  and  recreation  are  other  features  that 
should  appeal  to  the  person  contemplating  a change  of  home.  The 
ocean  and  salt  water  streams,  adjacent  to  St.  Augustine,  offer  the 
best  fishing,  finest  surf  bathing  and  boating  to  be  found  anywhere. 
The  vast  stretches  of  woods  offer  splendid  hunting.  . Very  impor- 
tant among  the  advantages  of  St.  Augustine  are  its  numerous 
splendid  churches  and  excellent  schools.  Of  the  former  the  prin- 
cipal denominations  are  represented  in  the  Roman  Catholic,  Episco- 
pal, Presbyterian,  Methodist  and  Baptist  houses  of  worship.  Each 
of  these  churches  has  its  societies  in  which  the  ladies  of  the  re- 
spective congregations  take  a keen  and  active  interest. 

Public  schools  are  maintained  throughout  the  county  and  the 
high  school  in  St.  Augustine  is  equal  to  the  best,  the  higher  branches 
being  taught  by  a large  staff  of  competent  teachers.  St.  Joseph’s 
Academy,  taught  by  the  Sisters  of  St.  Joseph,  is  one  of  the  finest 
educational  institutions  in  the  State  and  numbers  among  its  pupils 
young  ladies  from  distant  and  nearby  States. 


PARKS 

The  Plaza,  in  the  center  of  the  city;  Elks  Park,  on  Marine  and 
Bay  streets;  Osceola  Park,  Charlotte  street.  Fort  Reservation; 
Postoffice  Park,  opposite  Ponce  tie  Leon  Hotel 


MAGNIFICENT  STORES 


In  connection  with  its  other  advan- 
tages St.  Augustine  boasts  of  magnifi- 
cent stores  covering  every  line  of  busi- 
ness and  carrying  enormous  stocks  of 
goods.  To  the  permanent  business  es- 
tablishments are  added  during  the  win- 
ter season  dozens  of  transient  stores, 
carrying  lines  of  oriental  goods,  jew- 
elry, silks,  curios  and  bric-a-brac.  The 
permanent  stores  dealing  in  staple  goods  are  a credit  to  the  city 
and  nearly  everything  to  be  obtained  in  large  cities  can  be  found 
among  the  stocks  here.  The  mercantile  field  here  is  too  well 
covered  to  offer  inducement  to  merchants  to  enter  in  competi- 
tion with  established  houses.  St.  Augustine  is  an  ideal  home  for 
those  having  a regular  income,  or  for  those  unable  to  withstand 
the  rigorous  northern  winters.  It  offers  inducements  to  those 
having  capital  to  invest  and  is  an  ideal  location  for  establishing 
cigar  factories.  Several  cigar  factories  in  operation  here  now  have 
built  up  a flourishing  business.  There  is  an  excellent  opening  for 
a furniture  factory,  as  the  hard  woods  of  the  forest  are  at  hand 
and  a local  factory  would  find  ready  sale  at  home  for  its  products, 
having  the  great  advantage  of  saving  in  freight.  This  section  of 
Florida  has  much  to  offer  to  the  developer  and  there  are  numerous 
fields  in  which  a small  capital  can  be  used  to  great  advantage  and 
profit.  Mattress  making  on  a large  scale  is  an  industry  that  would 
succeed  from  the  start  and  find  a large  home  market. 

The  woods  have  inexhaustible  supplies  of  material  that  genius 
and  capital  can  turn  to  gold.  Persons  desiring  to  engage  in  some 
profitable  pursuit  here  will  find  wealth  in  the  work  of  developing 
the  natural  resources  and  not  in  opening  a store.  Those  whp  have 
a competence  will  find  in  St.  Augustine  ideal  conditions  for  a 
permanent  home.  Those  who  desire  to  get  away  from  the  snow, 
ice  and  slush  of  the  northern  winters  can  winter  in  the  Ancient 
City  as  cheap  as  they  can  at  home  and  enjoy  in  addition  to  the 
genial  clime  pleasures  that  their  home  city  or  towns  do  not  afford 


10 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


11 


the 


old 


POINTS  OF  INTEREST 

Fort  Marion — The  Old  Spanish  fort,  built  of  coquina.  Begun 
1565  as  San  Juan  de  Pino  by  Indian  slaves;  finished  as  Fort  San 
Marcos  in  1756;  and  changed  to  Fort  Marion  in  1825.  Covers  five 
acres. 

Old  City  Gates — Built  in  1804.  Located  at  head  of  St.  George 
street.  These  pillars  are  built  of  coquina. 

The  Sea  Wall— Begun  in  1690 ; finished  by  the  United  States 
Government  in  1835-36 ; cost  $100,000. 

Cathedral  — Completed  by 
Spanish  in  1791 ; burned  in  1887 
built  the  following  year,  the 
walls  remaining. 

St.  Francis  Barracks  — At 
south  end  of  Sea  Wall;  an  old  Fran- 
ciscan monastery;  built  about  1740. 

Anastasia  Island — Lighthouse  and 
South  Beach,  old  coquina  quarries, 
jetties,  etc.,  reached  by  new  bridge  from  foot  of  King  street. 

Cathedral — Completed  by  the  Spanish  in  1791;  burned  in  1887: 
rebuilt  the  following  year,  the  old  walls  remaining. 

St.  Francis  Barracks — At  south  end  of  Sea  Wall ; an  old 
Franciscan  monastery;  built  about  1740. 

Anastasia  Island — Lighthouse  and  South  Beach,  old  coquina 
quarries,  jetties,  etc.,  reached  by  new  bridge  from  foot  of  King- 
street. 

Dade  Monument — In  Barracks’  Cemetery.  Major  Dade  and  his 
entire  command,  110  men,  were  massacred  by  the  Indians  during 
the  Seminole  War,  in  1835. 

Old  Slave  Market — In  the  Plaza,  coquina  pillars,  brick  flooring. 

Spanish  Monument — In  Plaza,  commemorating  the  new  Span- 
ish Constitution  of  1812. 

Narrow  Streets  with  Overhanging  Balconies — Eastern  part  of 
city,  between  Fort  and  Barracks. 

The  title  of  the  oldest  house'  is  in  dispute,  several  very  old 
buildings  claiming  the  honor.  All  are  open  to  the  inspection  of 
visitors. 

Many  visitors  find  the  old  cemeteries  interesting.  The  old 
Spanish  Cemetery,  on  Ocean  street,  contains  the  ruins  of  the  first 
Catholic  Chapel.  The  old  Protestant  Cemetery,  near  the  City 
Gates,  and  the  Catholic  Cemetery,  on  Cordova  street,  also  contain 
ancient  tombs. 


A SUMMER  RESORT 

How  often  have  we  heard  the 
remark : “You  must  fairly  bake  in 

Florida  in  the  summer  months!’’ 
This  is  a common  error  among  peo- 
ple who  have  never  summered  in 
the  Peninsular  State.  They  judge 
that  the  same  wide  difference  in  tem- 
perature between  the  Northern 
States  and  Florida  which  exists  in  the  winter  prevails  also  in 
the  summer.  As  a matter  of  fact,  Florida  has  the  most  delightful 
summer  climate  of  any  state  in  the  Union.  The  torrid  heat  which 
prostrates  the  North  in  the  summer  is  unknown  in  Florida.  Lapped 
by  the  waves  of  the  Atlantic  ocean  on  the  eastern  shore  and  by 
the  waters  of  the  Gulf  of  Mexico  on  the  west  Florida  is  contin- 
ually fanned  by  cooling  breezes.  The  days  are  bright  and  pleasant 
and  the  nights  delightfully  cool.  Even  in  mid-summer  a cover- 
ing is  comfortable  at  night  and  sleep  is  refreshing.  It  is  unnec- 
essary to  draw  attention  to  the  palpitating  heat  of  the  North  in 
the  summer,  where  the  days  are  marked  by  sunstroke  and  pros- 
trations and  the  nights  are  periods  of  torture.  In  contrast  to  the 
summer  climate  of  the  North  Florida  is  an  ideal  summer  resort, 
and  this  is  more  especially  true  of  St.  Augustine.  Not  only  is  the 
delightful  climate  a recommendation  for  St.  Augustine  in  summer, 
hut  all  of  the  pleasures  which  the  sea  coast  afford  are  offered.  Surf 
bathing,  boating,  fishing,  are  among  the  summer  attractions.  The 


BEARING  ORANGE  TREE,  DR.  YOUNG’S  GROVE, 
ANASTASIA  ISLAND 


12 


ST.  AUGUSTINE.  ST.  JOHNS  COUNTY.  ILLUSTRATED. 


THE  PLAZA  AND  CATHOLIC  CATHEDRAL 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY.  ILLUSTRATED. 


13 


beaches  opposite  the  city  can  be  reached  in  a few  minutes  by  trol- 
ley, bicycle,  carriage,  automobile  or  foot.  The  beaches  stretch  away 
for  miles  as  hard  and  smooth  as  a floor  and  offer  a matchless  course 
for  driving,  riding  or  automobiling,  along  the  edge  of  the  vast  ex- 
panse of  waters.  The  numerous  streams  abound  in  fish,  crustaceans 
and  shellfish,  which  may  be  gathered  for  the  trouble,  or,  rather, 
pleasure  of  catching.  In  the  summer  months  accommodations  are 
abundant  and  at  very  moderate  rates.  In  the  summer  the  -residents 
of  the  city  have  the  time  to  enjoy  life,  and  picnics,  excursions, 
dances,  bathing  parties  and  social  and  outdoor  entertainments  of 
every  kind  enliven  the  duller  season.  These  enjoyments  are  open 
to  visitors,  who  are  invariably  given  a cordial  welcome. 

As  soon  as  the  winter  ends  the  residents  turn  their  attention 
to  the  beaches  which  boast  of  many  summer  cottages.  The  surf 
and  the  lagoons  offer  a great  variety  of  fishing,  while  the  bathing, 
dancing  at  the  pavilion  and  picnics  add  social  pleasures. 

ADVANTAGES  OF  A CHANGE 

“Where  will  I be  benefited  by  changing  my 
home  to  St.  Augustine,’’  is  the  question  no  doubt 
that  the  reader  will  ask.  To  answer  it  in  detail  it 
A ] would  be  necessary  to  be  familiar  with  all  condi- 

uHML  tions,  but  in  reply  to  the  general  average  the  advan- 

tages  of  the  change  may  be  briefly  summed  up  as 
follows:  An  absolute  certainty  that  the  change  will 

give  you  and  your  family  a home  in  the  healthiest 
city  in  the  United  States.  That  you  are  moving  to  the  most  delight- 
ful climate  the  year  through  of  any  place  on  the  globe.  If  you 
have  capital  to  invest  you  will  find  a rich  field  for  it  to  work  in.  If 
vou  are  a farmer  you  will  with  less  work  and  smaller  investment 
double  or  treble  your  income  by  engaging  in  the  cultivation  of  the 
soil  near  St.  Augustine.  If  you  are  seeking  a pleasant  home  you 
will  find  agreeable  and  cultured  society,  magnificent  churches  of  the 
leading  denominations,  splendid  schools,  a great  diversity  of  high 
class  amusement  and  entertainment,  all  of  the  pleasures  that  the 
ocean  and  streams  and  forest  afford,  beautiful  environments,  con- 
veniences and  luxuries  which  are  rarely  found  outside  of  the  large 
cities,  the  pleasures  of  gardening  the  year  round,  and  the  cost  of 
living  is  no  greater  than  elsewhere. 


SOCIETIES 

Secret  societies  flourish  here  and  nearly  all  of  the  leading  or- 
ganizations of  this  kind  have  lodges  and  large  memberships  here. 
The  societies  represented  are  as  follows : 

Masonic — Ashlar  Lodge  No.  98,  F.  and  A.  M. 

Eagles — Aerie  No.  797. 

Elks— B.  P.  O.  E.  No.  829. 

Knights  of  Columbus,  First  Florida  Council,  No.  311. 

Knights  of  Pythias — Harmony  Lodge  No.  44;  Mizpah  Lodge 
No.  23. 

Knights  of  Honor — St.  Augustine  Lodge  No.  3330. 

I.  O.  O.  F— Palmetto  Lodge  No.  25. 

Red  Men — Algonquin  Tribe. 

Woodmen  of  the  World — Ancient  City  Camp  No.  48. 

P.  O.  S.  of  A. — Washington  .Canip  No.  2. 

Daughters  of  Isabella. 

Rebeccas. 

FARMING  SETTLEMENTS 

Farming  settlements  are  scattered  throughout  the  county  and 
some  of  the  farms  are  of  mammoth  proportions,  while  others 
dwindle  to  five  acres.  Hastings  is  the  leading  farming  section,  but 
Elkton,  Armstrong,  Picolata,  Colee,  and  a score  of  other  places  are 
from  year  to  year  increasing  the  cultivated  area  and  adopting 
modern  methods  of  farming. 

Land  varies  in  price  according  to  location  and  fertility.  Loca- 
tion, however,  has  even  greater  influence  on  pric?  than  the  quality 
of  the  soil,  from  the  fact  that  thousands  of  acres  of  the  richest  soil 


BATHING  IN  THE  SURF -SOUTH  BEACH  IN  DECEMBER 


14 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


H.W.  Davis  & Co.  wear 


Sole  Agents  for 
St.  Augustine : 


Cleaning , 


Knox  Hats 

Imperial 

Hats 


Pressing 

and 


Reiser's 

Neckwear 


Repairing 


Schloss 
Pros.  & Co. 
Clothing 


Clothing 
a Specialty 


Phone  101 

AGENTS  FOR  ST.  AUGUSTINE  STEAM  LAUNDRY 


El  Mascotte  Tampa 

Clear  Imported  Habana 

Cigars 

C.  M El TIN,  Manufacturer 
ST.  AUGUSTINE,  FLA. 


HETH  CANFIELD  T.  S.  CANFIELD  ROY  CANFIELD 

President  Vice-Pres.  & Manager  Sec.  & Treas. 


Canfield  Company 

Saw  Mill  at  Bayard,  Fla. 

Lumber,  Laths,  Shingles,  Sash, 
Doors  and  Blinds 


Lime,  Cement  and  Plaster, 
Wood,  Paint, 
Fertilizers 


OFFICE,  YARD,  SAW  AND  PLANING  MILL 

134  to  140  Riberia  St. 

ST.  AUGUSTINE,  FLORIDA 

Telephone  58 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


15 


in  the  State  is  still  unscratched  by  plow.  In  the  vicinity  of  Hastings 
cleared  farm  land  commands  $100  per  acre.  However,  even  near 
Hastings,  or  in  the  potato  belt,  splendid  land  can  be  purchased 
at  half  the  price  mentioned.  In  some  parts  of  the  county,  which 
have  not  yet  been  settled  to  any  extent,  fertile  lands  may  be  pur- 
chased at  five  dollars  per  acre.  A colony  of  farmers  and  a good 
hard  road  to  the  last  mentioned  section  would  mean  the  quadrupling 
of  values  in  a year. 

In  looking  over  the  agricultural  statistics  of  St.  Johns  county 
are  noted  many  vegetables,  fruits  and  grain  familiar  to  the  North- 
ern fields.  Those  which  are  profitably  grown  include  cabbage,  Irish 
potatoes,  sweet  potatoes,  lettuce,  celery,  squash,  tomatoes,  cucumbers, 
English  peas,  beets,  beans,  onions,  canteloupes,  peppers,  corn,  hay, 
cassava,  sugarcane,  watermelons,  strawterries,  pears,  peaches,  plums, 
guavas,  bananas,  oranges,  grapes,  grapefruit,  lemons,  limes,  figs. 

The  variety  of  vegetables  -and  fruits  is  almost  unlimited,  but  the 
above  are  familiar,  in  name  at  least,  to  the  farmer  of  every  state. 


HOME  OF  THE  MISSES  SMETHURST,  ON  THE  BAY  FRONT 


PLACES  OF  AMUSEMENT 


The  contract  has  been  awarded  for  a magnificent  theater  build- 
ing, modern  in  every  detail,  which  will  be  completed  next  winter. 
At  present  we  have  the  Casino,  in  Alcazar  building;  entrances  on 
Cordova  and  Granada  streets;  the  attractions  being  concerts,  danc- 
ing, swimming  pool,  theatrical  attractions.  Genovar  Theater,  St. 
George  street.  Moving  Picture  Theaters  (scattered).  Dancing 
Pavilion,  moving  pictures,  etc.,  at  South  Beach. 

Pleasant  drives  about  the  city,  around  the  Horn,  Garnett’s  or- 
ange grove,  Magnolia  Grove,  Jessamine  Swamp,  Moultrie  road, 
Moultrie  and  grape  vineyards,  pine  barrens,  new  cemetery,  race 
track,  Four-mile  Swamp,  Picolata  road,  Pa'atka  road,  Ponce  de 
Leon  Springs,  Hanson’s  Swamp  and  sugar  mill  ruins,  Buena  Es- 
peranza,  to  Anastasia  Island,  over  the  new  bridge,  ruins  of  old 
Spanish  lighthouse,  new  United  States  lighthouse,  coquina  quarries, 
South  Beach,  driving  and  bathing. 

South  Beach,  Anastasia  Island,  Light  House,  Wireless  Station, 
reached  by  trolley  car,  automobile,  bicycle  or  carriage.  North  Beach. 
Crescent  Beach,  Matanzas,  Summer  Haven,  reached  by  boat.  Moul- 
trie, reached  by  water  or  road. 


BUSINESS  ORGANIZATIONS 

Two  active  business  organizations,  the  St.  Augustine  Board  of 
Trade  and  the  St.  Johns  County  Business  Men’s  League,  a're  push- 
ing the  interests  of  the  city  and  county  and  the  many  natural  ad- 
vantages of  this  locality  are  being  exploited.  Despite  the  immense 
strides  St.  Augustine  has  made  in  the  past  decade  the  work  of 
development  has  but  just  commenced,  and  those  who  settle  here 
now  will  do  so  under  the  most  favorable  conditions  and  will  reap 
their  share  of  the  prosperity  and  growth  of  the  future. 

Surrounding  the  Ancient  City  are  boundaries  fairly  teeming 
with  wealth,  as  yet  but  in  the  incipient  stages  of  development.  The 
lands  to  the  north,  west  and  south  are  fertile  and  capable  of  yield- 
ing enormous  crops.  Fruits  and  vegetables  produced  in  this  locality 
reach  the  markets  early  and  command  fancy  prices,  which  is  re- 
sponsible for  the  prosperity  of  those  who  have  devoted  themselves 
to  the  cultivation  of  the  soil  here.  The  county  offers  wonderful 
opportunity  to  men  of  capital  and  experience.  Farmers,  with  less 
capital  than  they  have  invested  in  their  Northern  farms,  can  easily 
double  the  profit  per  acre.  They  usually  treble  what  their  Northern 
farms  pay  on  an  equal  investment.  St.  Johns  county  needs  farmers 
and  fruit  growers.  Wealth  awaits  the  intelligent  farmer  and  fruit 
grower  who  starts  right ; that  is,  with  the  knowledge  they  are  en- 
gaging in  a business  that  requires  attention  as  much  as  does  their 
Northern  farm  or  orchard.  Capital  is  required  here  as  elsewhere, 
but  the  merits  of  the  situation  lie  entirely  in  the  great  profits  of 
farming  in  this  favored  section.  Farming  and  fruit  growing  are 
really  pleasant  pastime  here,  in  a sense,  as  much  of  the  drudgery 
of  the  Northern  farm  is  unnecessary  here. 


BUSINESS  Q FARTERS  OF  ALDERMAN  .1.  C.  LIBBY, 
ST.  GEORGE  STREET 


ST.  AUGUSTINE.  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


®®®®®®®®®®®®®®®®®®®®®®®®@®®®®®®®®®®®®®®@®®®®®®®®®®®®®® 
® ® 

® ® 

® ® 


To  Catch 


the  right  idea  of  this  Drug  Store’s  proficiency  you  should  test  its  service,  as 
many  others  do.  Try  us,  whether  you  require  a prescription  filled  or  merely 
desire  to  purchase  some  simple  household  remedy.  In  any  event 
you  can  rely  upon  the  purity  of  our 


Drugs 


That  surely  is  an  assurance  you  cannot  afford  to  ignore.  Health,  and  perhaps 
life  itself,  may  depend  upon  your  next  Drug  purchase. 

Ponce  de  Leon  Pharmacy 

H.  A.  TRUEMAN,  Proprietor 

Corner  King  and  St.  George  Streets 


® — — — @ 

® ® 

® ® 

®®®®®®®®®®®®®®®®®®®®®®®®®@@@®®®®®®®®®®®®®®®®®®®®®®®®®® 


®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®® 


Genovar’s  Cigar  Emporium 

WM.  P.  GENOVAR 


Bishop’s  Building 


Saint  Augustine,  Florida 


• The  • 

Leading  Tobacconist 

High  Grade  Imported  and 
Domestic  Cigars, 
Cigarettes, 

Plug  and  Smoking  Tobacco 

The  most  complete  line  of  Smokers’ 
Supplies  to  be  found  in  the  State 

(Send  us  your  \ 

Mail  Orders  J 

All  the  Leading 
Brands  of  Cigars 

Cigarettes,  Plug  and  Smoking 
Tobaccos  always  in  stock 


®®®®®®®®®®®®®®®®®®®®®®®@®®®®®®®®®®®®®®®®®®®®®®®®®®®®®® 


ST.  AUGUSTINE.  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


NEW  AUGUSTINE 

New  Augustine  is  just  across  the  San  Sebastian  river  from 
the  old  city  and  is  a delightful  little  village  of  about  1,500  inhab- 
itants. It  boasts  of  several  fine  general  stores,  fine  shelled  streets 
and  many  pretty  homes.  Building  lots  are  cheap  in  this  little  city, 
and  as  it  is  very  convenient  to  the  parent  city  it  is  building  up 
rapidly.  Nearly  all  of  the  residents  there  have  the  pleasures  of 
country  life  in  addition  to  those  of  the  modern  town.  The  streets 
and  residences  are  lighted  by  electricity,  have  telephone  service  and 
gas.  Poultry  raising  and  gardening  is  practiced  by  many  of  the 
residents  as  a profitable  pastime.  There  are  many  excellent  op- 
portunities for  good  paying  investment  in  New  Augustine. 


CLUBS  AND  SOCIETIES 

St.  Augustine  supports  two  social  clubs,  the  Osceola  and  the 
Elks  clubs,  and  the  membership  includes  the  leading  business  men 
of  the  city.  Both  are  maintained  on  a high  plane  and  visiting  Elks 
always  find  a cordial  welcome  at  the  Elks  handsome  club  building. 
Courtesies  of  the  club  are  also  extended  to  visiting  friends  by  the 
Osceola  club  members.  The  Young  Men’s  Christian  Association 
building,  the  finest  in  the  South,  is  another  social  institution  which 
contributes  largely  to  the  pleasure  of  visitors. 


WATER  SUPPLY 

St.  Augustine,  and  indeed  all  sections  of  the  county,  derive  their 
water  supply  from  artesian  wells.  The  water  is  absolutely  free 
from  all  germ  life,  coming  as  it  does  from  a depth  of  from  200  to 
1,600  feet.  It  possesses  mineral  ingredients  which  give  it  medicinal 
virtues.  The  supply  is  inexhaustible  and  it  solves  the  question  of 
irrigation  at  a trifling  cost. 


LOCAL  POINTS 

Public  Library,  corner  Hospital  street  and  Artillery  Lane ; 
Flagler  Hospital,  south  end  of  city  on  water  front.  Golf  courses. 
Bridges  and  docks.  Artists’  studios,  Valencia  street.  Cigar  fac- 
tories. Bay  front.  Barracks.  St.  Joseph’s  Convent.  Sea  Wall. 


TEMPERATURE  STATISTICS 


1907 

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RESIDENCE  OF  L.  L.  SIMMS,  SANFORD  STREET 


HOME  OF  AI.DEKMAN  CHINA,  SAN  MARCO  A V EM'  K 


18 


ST.  AUGUSTINE.  ST.  JOHNS  COUNTY.  ILLUSTRATED. 


HASTINGS 

ST.  JOHNS  COUNTY,  FLORIDA 

i i 


HE  banner  potato  secftion  of  the  world.  Not  only  this,  but  experimental 
te^ts  have  proven  that  this  section  is  to  become  the  greatest  center  in  the 
State  for  the  shipping  of  all  varieiies  of  winter  vegetables  and  fruits,  such 
as  celery,  lettuce,  cabbage,  peppers,  cucumbers,  cauliflower,  Chinese  cabbage, 
beets,  radishes,  citrus  fruits  of  all  kinds,  where  two  and  three  crops  are 
harvested  from  the  same  field  in  one  season.  Where  vegetables  are  shipped 
during  the  winter  and  early  spring  instead  of  during  the  summer. 


Are  you  looking  for  a good  home? 

We  want  a few  more  thrifty,  energetic  farmers,  at  Hastings.  Land  can  be  had  at 
reasonable  prices  and  full  particulars  can  be  had  by  addressing 


The  Hastings  Board  of  Trade 

HASTINGS,  FLORIDA 

w 

Spud  Gatherers 
at  Work, 

Hastings 


ST.  AUGUSTINE.  ST.  JOHNS  COUNTY.  ILLUSTRATED. 


lit 


DIGGING  POTATOES  AT  HASTINGS,  ST.  JOHNS  COUNTY 

Hastings  Farming  Section 


As  some  sections  are  especially  adapted  to  some  particular 
variety  of  fruit  or  vegetable  they  reap  the  benefit  of  this  peculiarity 
only  by  taking  advantage  of  it.  Some  few  years  ago  Hastings  was 
discovered  to  have  soil  peculiarly  adapted  to  the  culture  of  Irish 
potatoes.  Year  by  year  enormous  yields  of  finest  quality  potatoes 
demonstrated  the  superiority  of  Hastings  soil  for  this  tuber.  It  is 
not  surprising  therefore  that  Hastings  has  become  the  leading 
center  of  the  South  for  the  early  Irish  potato.  Every  market  in 
the  United  States  is  familiar  with  the  superior  quality  of  the  Hast- 
ings potato  and  in  the  digging  season  agents  are  on  the  ground  to 
buy  the  spuds  in  the  field  or  f.  o.  b. 

While  the  potato  is  king  at  Hastings  diversified  farming  is  in 
general  favor  and  to  a great  extent  practiced.  This  section  is 
shipping  corn  and  hay  by  the  carload  and  is  devoting  many  acres 
to  vegetables  and  fruits.  The  soil  responds  generously  when  fer- 
tilized and  fruits  and  vegetables  of  such  varieties  suitable  to  the 
climate  grow  with  a luxuriance  surpassed  nowhere. 

Poultry  farming  is  engaged  in  by  several  parties  at  Hastings 
and  they  have  met  with  splendid  success.  The  opportunities  for 
poultry  raising  and  dairying  are  most  inviting,  as  there  is  a heavy 
demand  for  the  products  at  fancy  prices  at  the  farmer’s  door.  This 
is  said  to  be  the  only  section  in  Florida  where  the  thoroughbred 
Jersey  thrives.  Jersey  cattle  are  not  afflicted  with  the  ills  here 
which  are  the  cause  of  much  complaint  in  other  parts  of  the  South 
and  they  thrive  as  vigorously  as  in  the  North. 


Hastings  is  a revelation  to  many  who  visit  the  place  for  the 
first  time.  Great  fields  of  potatoes,  orange  groves,  thoroughbred 
stock  of  all  kinds,  poultry  farms  and  truck  farms  meet  the  eye. 
The  visitor  is  impressed  by  the  prosperity  as  pictured  in  the  com- 
fortable homes,  which  are  equal  to  the  best  in  the  neighboring 
cities.  The  latest  farm  machinery  is  observed  in  almost  every  field 
and  an  air  of  thrift  and  prosperity  is  visible  on  every  side. 

Large  slaughter  pens  and  a large  cold  storage  plant  are  among 
the  assets  of  this  place.  Stall-fed  Florida  cattle  are  slaughtered  at 
Hastings  and  shipped  to  all  parts  of  the  State  and  this  industry  is 
continually  growing. 

Some  facts  and  figures  will  no  doubt  tell  the  story  of  Hastings 
better  than  an  exhaustive  description  of  the  resources. 

Hastings  is  situated  on  the  Florida  East  Coast  Railway,  17 
miles  southwest  of  St.  Augustine,  and  54  miles  distant  from  Jack- 
sonville. The  town  centers  around  the  railway  station,  but  the 
farms  extend  back  for  miles.  This  year  about  3,000  acres  are  de- 
voted to  Irish  potatoes,  and  from  this  acreage  it  is  estimated  that 
120,000  barrels  of  potatoes  will  be  shipped.  This  is  a very  con- 
servative estimate,  as  the  average  yield  is  40  barrels  to  the  acre. 
The  crop  is  sold  on  the  ground  or  f.  o.  b.  Prices  range  from  $3.50 
to  $5.50  per  barrel,  so  that  the  average  returns  from  an  acre  will  be 
something  over  $200.  According  to  carefully  compiled  figures  it 
costs  $05  per  acre  to  grow  and  market  the  Hastings  potato,  leaving 
the  farmer  a net  profit  of  $100  per  acre  from  this  crop  alone.  Of 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


‘JO 


ICE 

| AND  1 

Distilled  Water 


Manufactured,  Shipped  and  Sold 
Direct  to  Consumers 

by 

St.  Augustine 
Ice  Company 

Distilled  Water  bottled  in  cases 
and  sold  everywhere 

A postal  card  will  bring  it  to  you  promptly 


Our  City  Delivery 

Department  is  adequate  to  meet 
all  the  requirements,  being  the  most 
efficient  in  the  South  and  covering  the 
local  territory  thoroughly 


Telephone  44 


Just  a Phone 
Message  to 

No.  11 

and  our  wagon  will  call  for  and 
promptly  deliver  your  laundry , 
and  please  hear  in  mind  that  you 
will  get  the  very  best  laundry 
service  that  a modern  plant  can 
give. 

Linens  will  be  spotlessly  white , 
properly  starched  and  ironed , 
cleaned  with  pure  soap  and  pure 
soft  water  and  returned  to  you 
by  our  driver  and  charged  the 
same  as  you  would  have  to  pay 
for  ordinary  work. 

St.  Augustine 
Steam 
Laundry 

Up-Town  Agency  at 
H.  W.  DA  VIS  & CO.,  Clothiers 
47  King  Street 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


the  cost  of  planting  the  fertilizer  is  quite  an  item.  The  fertilizer 
costs  $30  per  ton  and  is  spread  about  a ton  to  the  acre.  The  potato 
crop  does  not  consume  all  of  the  fertilizer,  and  corn,  which  is  planted 
shortly  before  the  potato  crop  is  harvested,  gets  the  benefit,  yielding 
from  40  to  50  bushels.  Some  farmers  follow  the  Irish  potato  with 
the  sweet  potato,  which  easily  yields  200  bushels  to  the  acre  and 
sells  for  from  40  to  50  cents  per  bushel. 

Probably  one  of  the  best  estimates  furnished  of  the  cost  of 
producing  a crop  of  Irish  potatoes  and  the  average  yield  together 
with  the  net  revenue  to  the  grower  is  that  made  by  Clarence  J. 
White,  of  Hastings,  of  the  results  obtained  last  year  by  him  from 
an  average  acre  of  land  of  his  own.  His  expenses  were,  rent  of 
ground,  $5;  preparation  of  ground,  $3.30;  fertilizing,  harrowing  in 
and  ridging,  $2.60 ; cutting  and  planting  seed,  $2 ; fertilizer,  $23.10 ; 
seed  potatoes,  $10.88 ; barrels,  $18.30 ; tending,  $3.65 ; digging,  barrel- 
ing and  hauling,  $12.75 ; other  expenses,  $4 — total  of  $85.58.  From 
the  acre  were  gathered  61  barrels  of  potatoes,  which  sold  for  $206.10, 
leaving  a net  profit  per  acre  of  $120.52.  This  estimate  has  been 
submitted  to  a number  of  the  most  successful  farmers  of  that  sec- 
tion and  all  agree  that  it  is  very  conservative,  while  in  a great  many 
instances  the  yield  has  exceeded  90  barrels  per  acre. 

Hastings  has  numerous  advantages.  The  farmers  now  are  in- 
variably sure  of  their  crop.  Artesian  wells  enable  them  to  irrigate 
in  a drouth  and  ditching  gives  them  a system  of  drainage  which 
carries  off  surplus  moisture.  They  fear  neither  drouth  nor  flood. 
Again  the  Irish  potato,  the  backbone  of  their  farms,  is  a staple  that 
goes  into  the  home  of  the  poor  and  rich  alike.  It  is  not  affected 
like  luxuries  in  vegetables  or  fruits.  There  is  always  a demand 
for  the  Irish  potato  and  in  prosperity  or  panic  it  forms  the  chief 
article  of  diet  on  every  table.  The  facts  mentioned  are  a guarantee 
to  the  Hastings  farmer  that  his  labor  is  not  in  vain. 

Those  contemplating  a change  from  farms  of  other  States  will 
find  it  worth  while  to  investigate  Hastings.  Capital  and  industry 
are  essential  to  success  there  as  elsewhere,  but  the  returns  are  larger, 
the  work  more  congenial  and  the  investment  safer  than  almost 
anywhere  on  earth.  Hastings  is  growing  rapidly  and  values  are 
enhancing.  Those  who  locate  there  now  will  reap  all  of  the  ad- 
vantages of  the  increasing  values. 

A Board  of  Trade  has  been  organized  by  the  leading  business 
men  of  Hastings  and  excellent  work  is  being  done  by  that  body  in 
promoting  the  welfare  of  that  thriving  vicinity.  Anyone  interested 
in  property  of  that  locality  would  do  well  to  address  the  Board 
of  Trade  for  full  particulars. 


RUINS  OF  OLD  FORT  MATANZAS 
( 16  miles  south  of  St.  Augustine  ) 


THE  WARDEN  MANSION,  SAN  MARCO  AVENUE 


HOME  OF  C.  F.  HOPKINS, 
WATER  STREET 


HOME  OF  MRS.  P.  F.  OAKCAHA  ON  THE  HAY 


ST.  AUGUSTINE.  ST.  JOHN!  COUNTY,  ILLUSTRATED. 


Florida  Coast  Line  Canal 


CANAL  BETWEEN  NEW  RIVER  AND  BISCAYNE  BAY 


Fronting  the  beautiful  Matanzas  bay,  with  the  San  Sebastian 
river  bounding  the  city  on  the  west  and  the  tumbling'  billows  of  the 
broad  Atlantic  chasing  each  other  to  the  beach  a mile  distant  to  the 
east,  St.  Augustine  is  rich  indeed  in  sunlit  waters,  but  Nature  has 
been  improved  upon  and  another  waterway  has  been  added  by  man. 
The  Florida- Coast  Line  Canal,  an  inland  water  way,  paralleling  the 
ocean  coast,  now  stretches  from  St.  Augustine  to  Biscayne  bay,  a 
distance  of  400  miles.  This  water  course  opens  a safe  route  for  the, 
frailest  craft  almost  the  entire  length  of  the  East  Coast  of  Florida, 
and  at  present  St.  Augustine  is  the  northern  terminus.  Work  on 
the  final  cut,  which  will  bring  Jacksonville  in  communication  with 
the  lower  East  Coast,  has  already  commenced,  and  will  be  completed 
within  two  years. 

.Last  April  the  cut  below  St.  Augustine  was  finished,  connecting 
Matanzas  bay  with  the  Halifax  river,  and  opening  a continuous  in- 
land water  wav  from  St.  Augustine  to  Key  West.  While  the  canal 
has  not  yet  been  opened  to  traffic  scores  of  small  pleasure  yachts  from 
Northern  ports  were  attracted  by  the  knowledge  that  the  trip  was 
feasible,  and  this  winter  a continual  procession  of  craft  of  this  char- 
acter has  been  noted  on  the  canal,  starting  from  St.  Augustine.  It 
is  not  surprising  that  this  trip  has  become  so  popular,  even  before 
the  canal  has  been  formally  opened,  for  the  scenery  along  the  route 
is  of  surpassing  loveliness.  Wonderful  palm  groves  dot  the  banks 
and  merge  into  forests  of  gigantic  oaks  and  towering  magnolias. 
Tropical  vegetation  stretches  along  the  banks  on  either  side  and  the 
scene  is  rendered  more  effective  by  the  great  flocks  of  tropical  birds 
which  haunt  the  vicinity.  Alligators  are  encountered  all  along  the 
route  and  add  to  the  tropical  effect. 

In  time  prosperous  farms  will  smile  along  the  shores  of  the 
canal,  as  this  beautiful  water  course  passes  through  the  richest  lands 
in  the  State.  Already  large  farms  are  springing  up  on  the  lands 
adjacent  to  the  canal  and  the  farmers  are  enthusiastic  over  the 
wonderful  fertility  of  the  soil.  South  of  St.  Augustine  farm  lands 
may  be  procured  from  the  Canal  Company  at  very  reasonable  prices. 


The  canal  offers  a splendid  and  cheap  means  of  transportation,  which 
together  with  the  fertile  soil  will  result  in  the  rapid  development  of 
the  land  along  the  route. 

Before  the  formal  opening  of  the  canal  dredges  will  deepen  the 
shoals  and  cut  away  all  projecting  points,  perfecting  this  beautiful 
water  way. 

Not  only  farms,  but  homes  and  winter  villas  will  stretch  all  along 
the  shores  of  this  scenic  canal  in  the  course  of  a year  or  two,  as 
the  beauty  and  other  advantages  render  it  ideal  for  permanent  or 
season  homes.  The  ocean  is  but  a few  hundred  feet  distant  at  many 
po;nts,  and  a commanding  view  may  be  obtained  of  the  beach  and 
waves  beyond.  . Again,  any  point  on  the  canal  is  within  easy  reach 
of  some  town  or  city.  Boating,  fishing  and  hunting  are  healthful 
recreations  which  the  canal  and  connecting  streams  afford.  Wild 
duck,  turkey,  snipe  and' a variety  of  water  fowl  are  abundant,  while 
birds  of  rare  plumage  delight  the  eye.  This  is  a tidewater  canal,  and 
its  waters  fairly  teem  with  fish.  The  tide  flowing  and  ebbing  twice 
daily  removes  all  danger  of  sickness,  which  is  another  great  advan- 
tage. Only  those  who  have  experienced  the  delights  of  a home  on  a 
salt  water  stream  can  fully  appreciate  what  the  canal  offers.  In  this 
land  of  sunny  skies  and  blue  waters,  embellished  by  luxuriant  trop- 
ical and  semi-tropical  forests,  life  is  a summer  dream.  Amid  such 
environments  outdoor  life  is  enjoyed  with  a keen  zest  and  work  be- 
comes pleasure.  This  canal  is  one  of  the  great  engineering  feats  of 
the  age.  It  is  land-locked  its  entire  distance  and  is  tide-level  from 
end  to  end.  It  means  the  development  of  a vast  territory,  much  of 
which  is  in  St.  Tohns  county. 

Great  pine  forests  stretch  back  for  miles  from  the  canal,  the  tim- 
ber being  of  exceptionally  fine  growth  and  very  valuable.  This 
timber  land  is  now  on  the  market’  and  can  be  purchased  to  great 
advantage.  Nothing  offers  a more  profitable  investment  than  these 
timber  lands,  which  are  conveniently  located  for  cheap  transportation. 

The  headquarters  of  the  Canal  Company,  under  the  personal 
supervision  of  Mr.  Geo.  F.  Miles,  vice-president  and  managing  di- 
rector, are  located  in  St.  Augustine,  and  detailed  information  may 
be  obtained  by  addressing  the  office. 


STEAMER  SAN  SEBASTIAN  IN  CANAL  CONNECTING  THE  INDIAN  RIVER 
AND  LAKE  WORTH 


23 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY.  ILLUSTRATED. 


i 


CANAL  NORTH  OF  THF.  HALIFAX  RIVER  BETWEEN  ORMOND  AND  ST  AUGUSTINE,  i See  opposite  paKe  ) 


DIGGING  LAST  CUT  ON  THE  CANAL  SOUTH  OF  ST.  AUGUSTINE.  < Bee  opposite  pane 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


Hotel  Supply  Company 


THE  PURE  FOOD 

GROCERS 


F.  J.  HOWATT 


E.  W.  HOWATT 


□I  =!□ 

Catering 
particularly 
to  the  finer  class 
of  cottage  trade, 
private  cars 
and  yachts 


Our  Stock 

is  modern  and 
complete 


I T hoteJFsupp 

I l STARLETS* FANC  I r 

irrj&'ju 


HOTEL  SUPPLY  CO.  ' 
rnc  PURE  FOOD  QROCERS., 


□I  !□ 

We  also  handle 

Grain,  Feed, 

Hay  and 
Mill  Stuff 


For  good  things 
to  EAT  we 
we  can’t  be  beat 


EC 


DEI 


m =in 


Phone  32 


26  and  28  Cathedral  Place 


PHILIP  E.  ROBINSON 


Architect 


Southern 

Office 


Ninth  floor 
of  the 
National 
Building 

Savannah 


wVW 


ST.  AUGUSTIXE.  ST.  JOHNS  COUNTY.  ILLUSTRATED. 


SOUTH  BEACH  — DELIGHTFUL  IN  SUMMER 


Abounding  in  attractions  St.  Augustine  boasts  of  additional  ad- 
vantages that  few  cities  enjoy.  Two  magnificent  beaches,  divided  by 
the  inlet  to  the  harbor,  are  located  opposite  the  city.  North  Beach 
is  opposite  the  northern  end  of  the  city  and  South  Beach  opposite 
the  south  end,  across  the  bay.  South  Beach  is  reached  by  trolley, 
an  electric  car  line  operating  over  the  bridge  to  the  island  and  ex- 
tending five  miles  southward  on  the  island.  The  trolley  line  passes 
through  a beautiful  stretch  of  country  and  lands  passengers  at  the 
delightful  resort  known  as  South  Beach.  A great,  wide  beach, 
sloping  gently  to  the  crested  breakers  of  the  broad  Atlantic  meets 
the  vision  at  this  point.  Southward  this  beach  stretches  for  fifteen 
miles,  to  the  end  of  the  island,  maintaining  a width  of  300  feet  as 
hard  and  smooth  as  an  asphalt  pavement.  Wheels  of  vehicles  make 
no  dent  in  this  ocean-packed  floor  of  sand.  Only  the  faintest  trace 
is  marked,  and  here  automobiling,  driving  and  bicycling  are  enjoyed 
at  their  best.  This  place  offers  much  more,  however,  than  rolling 
over  the  smooth  stretch  of  sand.  In  the  summer  months  it  is  a 
pleasure  resort  that  is  highly  appreciated.  The  surf  bathing  is  not 
surpassed  anywhere  on  earth  and  the  facilities  for  indulging  in  this 
healthful  recreation  are  provided.  Bathing  suits  and  dressing  rooms 
form  part  of  the  equipment  of  the  pavilion.  Many  residents  have 
their  summer  cottages  on  the  beach,  and  in  time  the  whole  shore  line 
will  be  covered  with  others.  The  surf  and  lagoons  in  the  vicinity 
of  South  Beach  fairly  teem  with  fish,  and  this  sport  is  added  to  the 
other  pleasures.  Far  preferable  to,  more  convenient  and  less  ex- 
uensive  than  any  of  the  other  coast  resorts  of  the  Atlantic,  South 
Beach  should  attract  the  oeople  of  the  interior  towns  in  Southern 
States.  Here  they  can  build  their  little  cottages  for  a very  modest 
sum  and  renew  their  health,  curtailing  expenses  if  they  so  desire. 
The  ocean  will  supply  much  of  their  food,  if  they  are  pleased  to  take 
toll  from  old  Neptune.  It  is  not  dull  or  lonely  at  this  resort,  for  a 


splendid  pavilion  in  the  midst  of  the  colony  is  the  scene  of  entertain- 
ments throughout  the  year,  but  more  especially  in  the  summer  when 
the  young  people  of  the  city  repair  there  to  enjoy  the  music  and 
dancing.  A half-hourly  service  on  the  trolley  line  between  the  beach 
and  the  city  renders  it  mo'st  convenient  to  parties  residing  in  the  city 
or  on  the  beach. 

If  you  live  in  an  interior  city  or  town  of  the  South,  make  your 
arrangements  to  spend  next  summer  at  South  Beach  and  you  will 
find  it  the  most  delightful  resort  on  the  coast. 


ARTKSl AN  WELL,  ST.  JOHNS  OOC 


SIMMER 


I’T A < i E OK  O.  B.  SMITH.  ANASTASIA  ISLAND 


NTY 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY.  ILLUSTRATED. 


Indian  River  Oranges  and  Grapefruit 

CELEBRATED  the  WORLD  OVER  for  their  SUPERIOR  QUALITY  and  FLAVOR 


WE  SHIP  ANYWHERE 

and  we  are  the  headquarters  for  fine  Fruits,  such  as 

Oranges,  Grapefruit,  Kumquats, 
Tangerines,  Lemons,  Etc. 

We  purchase  the  entire  crop  of  some  of  the  largest 
growers  on  the  Indian  River,  and  make  a specialty  of  box 
trade.  Mail  orders  receive  prompt  attention.  Visiting 
tourists  should  place  their  orders  while  in  the  city. 

O , A i • St.  George  Street 

ot.  Augustine  Urocery  Lo.  St.  Augustine,  Fla. 

ALSO  DEALERS  IN  STAPLE  AND  FANCY  GROCERIES 


J.  H.  SLATER 

Real  Estate  and  Loan  Broker 


City  and  Country  Property  for  Sale 
Rents  Collected  Taxes  Paid 
and  Property  Cared  for 
for  Non-Residents 


FURNISHED  HOUSES  RENTED  DURING  WINTER  SEASON  A SPECIALTY 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY.  ILLUSTRATED. 


MAGNIFICENT  HOME  OF  THE  Y.  M.  C.  A.  (RAILROAD  BRANCH)  AT  ST.  AUGUSTINE 


The  association  at  this  point  was  organized  and  the  new  build- 
ing erected  and  equipped  through  the  generosity  of  Mr.  Henry  M. 
Flagler  for  the  benefit  of  employees  of  the  Florida  East  Coast  Sys- 
tem and  allied  interests.  Mr.  Flagler  had  the  co-operation  of  Mr 
H.  O.  Williams,  International  secretary,  and  Mr.  J.  V.  Read,  State 
secretary  for  Georgia  and  Florida.  The  building,  which  cost  about 
$85,000,  was  opened  on  June  1st,  1907.  Since  that  time  the  mem- 
bership has  grown  to  three  hundred,  the  average  daily  attendance 
being  over  two  hundred.  A complete  equipment  has  been  provided, 
including  lunch  and  dining  rooms,  social  room,  reading  room,  bowl 
ing  alley,  gymnasium,  bath  rooms,  swimming  pool  and  lavatory. 
There  is  also  a large  assembly  hall  with  class  rooms.  The  dormitory 
contains  twenty-six  rooms  which  are  all  rented,  the  revenue  assist- 


ing in  the  support  of  the  work.  The  association  is  under  the  man- 
agement of  a committee  of  nine  men  : Chairman,  J.  D.  Rahner,  as- 
sistant general  passenger  agent  of  the  Florida  East  Coast  Railway ; 
Vice-Chairman,  W.  H.  McDonald,  trainmaster  of  the  F.  E.  C.  Ry. ; 
Recording  Secretary,  Wright  Shaw,  secretary  to  the  vice-president 
of  the  F.  E.  C.  Ry. ; Treasurer,  Harry  L.  Brown,  editor  and  general 
manager  of  the  St.  Augustine  Evening  Record,  and  Robert  Dilworth, 
conductor,  F.  E.  C.  Ry. ; R.  C.  Stephens,  general  auditor's  depart- 
ment ; S.  M.  McCarl,  assistant  foreman,  car  department ; A.  R.  Dale, 
manager  storeroom ; R.  F.  Duncan  and  F.  D.  Stanley,  Department 
Secretary.  The  Physical  Department  is  in  charge  of  D.  Clyde  Hess. 


RECEPTION  II A 1,1,,  V.  M.  c.  A.  HUIMMNti 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY.  ILLUSTRATED. 


TheMonson  House 

A.  V.  MONSON,  Prop’r. 

Open  all  the  year 

Hates  81.50  to  $2.50  per  day.  Special  by  the  Week 


HELIGHTFULLY  situated,  overlooking 
bay  and  ocean.  Forty  feet  from  sea  wall. 
Two  minutes  from  old  Spanish  Fort  and 
Ponce  de  Leon  Hotel.  Guests  have  free 
use  of  rowboats.  Fishing  grounds  within 
a distance  of  fifty  yards  or  two  miles.  Hot  and  cold 
baths  free.  Perfect  sanitary  arrangements.  Northern 
cooking. 


Take  Street  Car  at  the  Depot  and  get  off  at  the  door 


Spear  Mansion 

St.  George  Street 
St.  Augustine,  Florida 

OPEN  THE  YEAR  ROUND  “IBS 

One  block  from  Postoffice 
and  Ponce  de  Leon, 
in  center  of  city 

PRIVATE  BATHS^H 

Rates  from  $2.00  per  day  up.  Special  by  the 
week  and  to  large  parties. 

Home  Cooking  a specialty. 


A.  R.  SPENCER,  Proprietor 


SPEAR  MANSION 


San  Sebastian  Boat  Company 

C : : TTir  ) F.  O.  1WANOWSKI,  General  Manager  d ) 

BUILDING  PLANT^MARINE  RAILWAY 

KING  STREET 
West  side  San  Sebastian  River 
St.  Augustine,  Fla. 

Splendid  Plant , 

operated  by 
Electric  Power 


Building  and  Repairing 

Buying  and  Selling 

Special  facilities  for  handling  Motor  Boats  of  all 
types  and  all  craft  up  to  80  feet  length, 

50  tons  burden. 

ALL  WORK  GUARANTEED 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


29 


ST.  AUGUSTINE.  ST.  JOHNS  COUNTY.  ILLUSTRATED. 


Power  House,  St.  Johns  Light  and  Power  Company 

COMFORT \ without  the 

expense  of  luxury , 
can  be  had  during  the 
summer  months 
by  the  use  of 

ELECTRIC  FANS 

See  us 
about  them 


St.  Johns  Lights  Power  Company 


T.  R.  OSMOND 

General  Manager 


Electricity 

for  Motive  Power 
for  Lights 
and  all  purposes 

It  is  economy 

to  operate  your  machinery 
with  Electricity 

You  will  save  money 
by  having  your  building, 
office  or  residence 
wired  for  electric  lights 


Engine  Room,  St.  Johns  Light  and  Power  Company 


ST.  AUGUSTINE.  ST.  JOHNS  COUNTY.  ILLUSTRATED. 


KING  STREET,  SHOWING  SOME  OF  THE  CARS  OF  THE  ELECTRIC  STREET  RAILWAY-HOTEL  PONCE  DE  LEON  IN  BACKGROUND 


LINE-UP  OF  AUTOMOBILES  AT  SOUTH  BEACH 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


THE  SURPRISE  STORE 


The  largest  and  leading  Department  Store 
on  the  East  Coast  of  Florida 


Carries  Immense  Stocks  in  the  following  lines 


HRY  GOODS,  Clothing,  Gents’  Furnishings,  Hats 
and  Caps,  Ladies’  Ready-To-Wear  Garments, 
House  Furnishings  and  Furniture.  The  high-class 
merchandise  we  carry  in  all  lines,  coupled  with  our 
very  low  prices,  makes  this  Store  the  great  shopping  center 
for  both  residents  and  visitors  of  the  Ancient  City. 


THE  SURPRISE  STORE  COMPANY 

Phone  36 


Corner  King  and  Bay  Streets 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


33 


Copyright — W.  ./.  Harris, 


Photographer  LANDING  OF  PONCE  DE  LEON  CELEBRATION 

Panoramic  View  of  the  Caravel,  showing  part  of  the  crowds  on  the  dock  and 


along  the  water  front 


OLD  FORT  MARION,  FROM  THE  BAY 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


RESIDENTS  of  the  ANCIENT  CITY 
ENJOY  THE  CONVENIENCES 
of  a = 

modern 
up-to-date 
Gas  Plant 

THE  PRICE  OF  GAS  BRINGS  IT  WITHIN 
THE  REACH  OF  ALL 

for  Fuel 

AND  THE  WELSBACH  LIGHT  FURNISHES 
THE  BEST  LIGHT  OBTAINABLE 


St.  Augustine  Gas  £#  Electric 
Light  Company 

210  Saint  George  Street 


JUST  WHAT  YOU  WANT 


A Southern  Home 
ina Growing  City 

Write  us  for  prices  and  terms 


St.  Augustine  Improvement  Co. 

2 0 8 Saint  George  Street 


THIS  PUBLICATION  IS  A SAMPLE  OF  OUR  WORK 


THIS  IS  OUR  HOME 

The  Record  Company,  Saint  Augustine,  Florida 


VIEW  OF 


(iEOROE  STREET,  SHOWINO  DODOES  ODD  IIOI'SE.  CL AIMED 


HE  OLDEST  IN  I NITED  STATICS 


ST.  AUGUSTINE,  ST.  JOH^S  COUNTY,  ILLUSTRATED. 


First  National  Bank 

ST.  AUGUSTINE,  FLORIDA 


| THIS  HANK  | 

In  No.  1 on  the  Holl  of  Honor  of  National  Hanks  in  Florida 


Capital, $100,000 

Surplus, 100,000 

Undivided  Profits,  140,000 

$340,000 


Safe  Deposit  Vault. 

Drafts  issued  on  all  parts  of  the  world. 

Well  equipped  for  the  handling  of  Florida 
collections. 

Will  be  pleased  to  answer  any  inquiries 
from  those  desiring  to  visit  or  to  locate 
in  St.  Augustine. 


1 C.  LIBBY  3s'?°:2 . 

ot.  George  otreet 

PL  UMBER 

GAS  FITTING  and  SEWERING 

St.  Augustine,  Fla. 

SANITARY  PLUMBING  A SPECIALTY.  ALL  ORDERS  IN  AND 
OUT  OF  CITY  PROMPTLY  ATTENDED  TO 


CJf  Have  in  stock  at  all  times,  all  sizes  of  Wrought  Iron  Pipe  and  Fittings 
and  black  and  galvanized  Valves,  Bath  Tubs,  Lavatories  and  Water  Closets 
— everything  best  in  the  market  in  this  line.  I also  guarantee  all  work. 
Will  be  pleased  to  see  or  hear  from  those  having  anything  in  this  line 
to  do.  Estimates  cheerfully  given. 


STANDARD  FIXTURES 


The  one  Store  where  every  article 
for  the  table  is  to  be  had 

We  supply  your  Grocery , Fresh  Meat , Poultry , 

Fruit  and  Vegetable  needs 

EUGENE  MASTERS 

| BRIDGE  STREET 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


Stephens  & Speer 
druggists 

Successors  to  Smith  & Woodman,  No.  49  King  Street 


THE  REXALL  STORE 


FIRST  STORE 

The  Well  Stocked 

AGENCY  FOR 

FIRST  Store  in  number  of 
Prescriptions. 

Drug  Store 

Whitman’s  & Huyler’s  Candies. 
Eaton  & Hurlbut  Stationery. 
Park  & Tilford’s  Imported  and 
Domestic  Cigars. 

Beri  Olive  Oil. 

Bowden  Lithia  Water. 

Poland  and  Clarendon  Water. 

FIRST  in  size  of  general  stock. 

—THIS  IS  THE  PLACE. 

We  carry  everything  a high-class  Drug  Store 

FIRST  in  number  of  customers. 

should  carry — 

Choice,  large  assortment  of  Toilet  Articles, 

Murray’s  Oxygen. 

FIRST  in  volume  of  business. 

Perfumes,  Manicure  Goods  and  Sundries. 
Sick  Room  Supplies  of  every  nature. 

P.  D.  & Co.  Serums  and  Anti- 
toxins always  on  hand. 

FIRST  in  advantages  to 

Allopathic  and  Homeopathic  Prescription 

VINOL  AGENCY. 

customers. 

Specialists. 

Our  methods  are  modern,  our  service  is 

A full  line  of  Homeopathic 
Remedies. 

FIRST  Store  from  Alcazar  and 
Ponce  de  Leon  Hotels. 

right. 

We  invite  YOUR  trade. 

Rubber  Goods,  Elastic  Stockings, 
Crutches  and  Trusses. 

Prompt  at 

t 

e n t i o ii  to  M 

a 

i 

1 Orders 

JOHN  T.  DISMUKES 
President 


OFFICERS: 
THOS.  A.  PACETTI 
Vice-President 


T.  K.  CURETON 
Cashier 


FOR  SALE  OR  RENT 


DIRECTORS: 


JOHN  T.  DISMUKES 
THOS.  A.  PACETTI 
J.  W.  ESTES 
H.  W.  DAVIS 
W.  J.  SANCHEZ 


Palmetto  House  Cottages 

Corner  Orange  and  Spanish  Streets,  opposite  City  Gates 
near  Old  Fort  Marion 


Capital,  $25,000.00 
Surplus,  5,000.00 


People’s  Bank  for  Savings 

St.  Augustine,  Fla. 

Corner  Cathedral  and  Charlotte  Sts. 


interest 

paid  on  deposits 


Open  from  9 a.  m.  until  2 p.  m.,  and  from  3 to  4 p.  m. 
Saturday  Night,  6 to  8 

Opened  for  business  October  1st,  1904 
Under  State  Supervision 


EASY  TERMS 


J.  S.  BENTLEY, 


3 9 San  Marco  Avenue 
SAINT  AUGUSTINE,  FLORIDA 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


39 


HOME  OF  JOHN  T.  DISMUKES,  PRESIDENT  OF  FIRST  NATIONAL  BANK  OF  ST.  AUGUSTINE.  NORTH  WATER  STREET 


WINTER  RESIDENCE  OF  MR.  E I.  LEIGHTON  CARRERA  STREET 


40 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


I HIS  beautiful  and  desirable 
borne  in  Florida,  situated 
near  St.  Augustine,  12 V\ 
acres,  all  improved;  400 
orange  trees  and  a variety 
of  other  fruit  trees,  all  bearing.  For 
further  particulars,  write  for  descrip- 
tive circular. 


Address  WM.  AIKIN  Box  274 

Saint  Augustine,  Florida 


tKnjstmtr  dnttcuu' 


112  King  St.  L7  St.pAugnstme, 

L.  J.  BOYES,  Proprietor 


♦>  Large,  airy  rooms,  all  outside  and  heated  free  of  extra  charge. 

*i*  Northern  home  cooking  a specialty.  •> 

X Fresh  vegetables  from  own  farm.  *l‘ 

Preserves,  jellies,  etc.,  all  home-made. 

*♦*  Hot  and  cold  baths.  *j* 

X Soft  water  used  in  rooms.  X 

No  consumptives  taken.  ♦> 


Terms  $2.00  per  day  up 

Special  Rates  by  week  or  month 


On  the  main  street,  one  block  from  front  entrance  of  Hotel  Ponce  de  Leon. 
Eleptric  Car  stops  in  front  of  the  house. 


A.  H.  FAVER,  M’g’r. ) D . 

J.  L.  COLEE,  Sr.  Proprietors 

L.  A.  COLEE  \ 0wners 


ANCIENT  CITY 


WAGON  WORKS 


Blacksmithing  and  Repair  Work 
of  all  kinds 

VEHICLE  RUBBER  TIRES 
HARNESS  AND  SADDLERY 
HORSESHOEING  A SPECIALTY 
WAGONS  AND  BUGGIES  IN  STOCK  FOR  SALE 


-F 


124  Riberia  Street 
Saint  Augustine,  Florida 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


KEYSTONE  COTTAGE.  RESIDENCE  OF  MR.  AND  MRS.  )..  ■>.  ROVES.  KING  STREET 


THE  PRETTY  HOME  OF  MR.  AND  MRS.  DOI.RH  RENNETT 
CEDAR  STREET 


HOME  OF  MR.  .1.  L.  HENRY, 
CORDOV v STREET 


42 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


The  Buckingham 

I).  C.  BELKNAP,  Proprietor 


Open  December 
to  May 

Accommodates 

seventy-five 


Rates  $ 2.  SO 
and  up  per  day 

Special 
by  the 
week 


Delightfully  located  in  a large  garden  of  roses  and  date  palms,  opposite  Hotel  Alcazar 
Rooms  en  suite  with  bath 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


43 


RESIDENCE  OF  MR.  A.  J.  WESTON,  ON  SOUTH  ONEIDA  STREET 


HEADQUARTERS,  CITY  FIRE  DEPARTMENT 


44  ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 

[j=]  [=]  I I l^-^l  l-^-=l  [=]  I 1 1 1 L = =3  1=]  [=j| 

SAINT  AUGUSTINE  s 


0 


0 


Long  recognized  as  the  foremost  tourist  resort 
invites  consideration  to  its  claims  as  a perma- 
nent home.  While  it  provides  accommodation 
and  attractions  for  people  of  wealth,  as  a home 
for  people  of  moderate  means  it  is  exceptionally 

attractive. 


i\\  I he  expense  for  fuel,  apparel,  food  and  conveyance  is  far 
nl  less  than  at  the  North.  The  food  supplies  are  as  good 
and  as  cheap  as  in  Northern  cities.  Water,  ice,  gas  and  electricity 
are  furnished  at  reasonable  prices.  The  schools  are  good;  there 
are  churches  of  every  denomination;  the  physicians  are  educated 
and  experienced.  Its  society  is  cultivated  and  liberal  in  recognition 
of  the  well  bred  without  reference  to  wealth.  Through  trains  to 
the  North  and  Northwest  make  St.  Augustine  accessible.  P rices 

of  residence  lots  are  low,  from  $500  to  $1,000  being  a fair 
average;  within  easy  reach  of  the  large  hotels  and  Postoffice. 
Taxes  are  low,  and  titles  good.  St.  Augustine  is  a summer 
as  well  as  winter  resort.  The  Atlantic  Ocean  is  in  sight,  and  its 
waters  make  the  summer  climate  enjoyable.  Here  is  found  the 
happy  medium,  neither  too  far  North  or  South,  giving  life  in  the 
open  air  the  year  through ; in  summer  free  from  oppressive  heat, 
in  winter  free  from  trying  cold.  Yachting  is  an  all  the  year 
recreation,  while  surf  bathing  may  be  indulged  in  even  in  mid- 
winter. Elderly  people  prolong  life  by  making  St.  Augustine 
their  permanent  home;  to  the  young  no  place  is  more  agreeable. 
Persons  of  limited  means  can  find  board  at  St.  Augustine  at 
reasonable  rates. 


- Write  H.  CANFIELD,  Secretary  Board  of  Trade  ; 
° SAINT  AUGUSTINE,  FLORIDA 


IL=. 


] c 


] [ 


EEI 


] EE3  [ 


ST.  AUGUSTINE.  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


45 


* 


DR.  ANDERSON'S  PALATIAL  WINTER  RESIDENCE  ON  KING  STREET 


SHOWING  BRIDGE  ACROSS  THE  MOAT.  LEADING  TO  ENTRANCE  OF  OLD  FORT  MARION 


46 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


© 

© 

© 

® 

® 

® 

® 


The  Lyon  Building 


Furnished 


rooms 


only 


® 

© 

® 

® 

® 

@ 

® 


® 

® 

® 

® 

® 

® 

® 

® 

® 

® 

® 

® 

® 

® 

© 

® 

® 

® 

® 

® 

® 

® 

® 

® 

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© 


OPEN  FROM  NOVEMBER  TO  MAY 


Building  strictly  fire-proof 
Opposite  Post  Office  and  Plaza,  adjoining  Alcazar 
Sanitary  arrangements  perfect 
Trolley  from  Depot  passes  building 


Rates  $3  to  $12  per  week 

Corner  of  King  and  St.  George  Streets  ST.  AUGUSTINE,  FLORIDA 

O.  B.  SMITH,  Manager 


® 

© 

® 

© 

© 

® 

® 

® 

® 

® 

® 

® 

® 

® 

® 

® 

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© 


®©©©©©@©©©©©©©@©©©©©©®©©©©©©©©©©©©©©©©©©©©©©©©®©@©©©@© 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


47 


RESIDENCE  OK  MR.  FRANK  J.  HOWATT,  SOUTH  MARINE  STREET 


-18 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


THE  FLORIDA 


More  rooms  with  southern  exposure  than 
any  other  hotel  in  city 


Rates  $2. so  and  up  per  day 
Special  weekly  rates 


O’CONNOR  & MAHON 

Proprietors 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


COUNTY  COURT  HOUSE,  ERECTED  1907,  AT  A COST  OF  855,000.00 


I, ANT  OF  TIIE  ST.  AUGUSTINE  GAS  AND  ELECTRIC-LIGHT  COMPANY 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


50 


Hotel  St.  George 


ST.  AUGUSTINE 
F L O R I D A 


Situated  in  the 
center  of  the  city 
overlooking 
the  Plaza 

and  surrounded  by 
beautiful 
residences 

Has  private  baths, 
steam  heat, 
electric  lights  and 
elevator 

Is  open  from 
December  to  May 


Send  for  rates  and  booklet 


M.  B. 

MONTGOMERY 

Proprietor 


Huestis  House 

AND  ANNEX 

Saratoga  Springs,  N.  Y. 


ITUATED  on  high  ground 
on  Saratoga’s  principal  street, 
So.  Broadway,  and  adjoins 
Congress  Spring  and  Park. 
Has  all  modern  improvements  and  a 
first-class  patronage.  Open  from  June 
to  October.  Send  for  rates  and  booklet. 


M.  B.  MONTGOMERY. \Mk 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


51 


VIEW  OF  SEA  WALL,  TAKEN  FROM  THE  BAY 


by  Hn 


POSTOFFICK  HFILDINO  AND  PARK,  IN  THE  HEART  OF  THE  CITY 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


52 


®®®®®®®®®®®®®®®®®®®®®®®®®@®®®®®®®®®®®®®®®®®®®®®®®®®®®® 
® 

® 

® 

® 

® 

® 

® 


Hotel  Magnolia 


Palmer  & MaeDowell 
Proprietors 


© 

Accommodations  l«>r  300  guests.  Fifty  Suites,  with  latest  improved  private  baths.  All  rooms  steam  heated. 
Music  twice  daily.  Terms  moderate.  Write  for  illustrated  booklet. 

® Will  positively  keep  open  until  May  1st 


®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®®® 


xx>x.*xk^-*xk~x«*<«x*x**x-x^~x*xk*x*x~x~x~ 


Hanant&Sons 


W.  L.  Douglas’ 


Fine  Shoes 

for  Men 


Sorosis  and  Ziegler  Bro  s 

Famous  Makes  for  Women 

WE  CARRY  THE  LARGEST  STOCK  OF 


HIGH-CLASS  FOOTWEAR 
IN  THE  CITY 


The  Estes  Shoe  Store 


□ J.  P.  DODGE  □ 

Jeweler 

54  St.  George  Street 

AT  THE  OLDEST  HOUSE  IN  THIS  COUNTRY 


Watch  and  Clock  Repairing 
a specialty 


'Si\^ 


Florida  and  Ancient  City  Souvenirs  for  Sale 


<~X~x*X~XK*X<<~X‘<~X~X~X*X~X**X^X*X~X~XK~X"X~X> 


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ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


53 


ARTIFICIAL  STONE  COTTA'. E ON  ST.  LOUIS  A V KM' E 
OWNED  BY  B.  E.  PACETTI 


RESIDENCE  OF  MR.  W.  II.  CAKCAUA 
RHODE  AVENUE 


LIBRARY 

UNIVERSITY  OF  1IUN0IS 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


E.  F.  CROSBY  VANAMAN 

CORDOVA  BUILDING 

61  KING  STREET 

The  Ladies9  Furnishing  Store 


Latest,  Season  Styles  from  the  Most 
Fashionable  Tailors 


“BENNETT,  THE  SHOE  MAN” 

DEALER  IN  THE  LEADING  WAKES  OF  FINE  SHOES 


Opera  House  Shoe  Store 

Saint  George  Street 


For  Fine  Footwear 
Come  to  See... 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


■ BLENMOKE,"  THE  HANDSOME  HOME  OF  C.  F.  HAMBLEN  ON  THE  BAY 


WJNTEU  HOME  OF  MR.  AND  MRS.  W.  A.  KNU.HT,  ONEIDA  STREET 


56 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


This 


Property 

— consisting  of  one 
corner  lot  fronting  on 
King  Street,  New  AuguStine,  Fla.,  and  three  (3)  Indian  Bungalows  on 
Arenta  Avenue,  which  are  completely  fitted  with  bath,  pantry,  gas, 
eledtric  lights,  water  and  other  modern  improvements,  within  two  (2) 
blocks  of  car  line  which  will  shortly  pass  the  place,  can  be  purchased 
at  a bargain  of  the  owner—  RHODES 


AMjiljus  t~.  (Earg 

B 

DEALER  IN 

General  Merchandise 

Notions,  Groceries 
Shoes,  Ktc. 

H 

Nrm  Aitgmrtuu', 

SUortila 


Hotel  Clairmont 

111  St.  George  Street,  opposite  The  Magnolia 


8®" 


THE  NEW  HOTEL  UNDER 
NEW  MANAGEMENT 


Electric  Lights,  Electric  Bells 
in  all  rooms 


Private  Baths,  Modern  Conveniences,  Strictly 
Northern  Cooking. 

Rates,  $2.00  per  day  and  up. 


HOWLAND  & SWEET,  Prop’rs 

Also,  Sweet’s  Club  House,  Mt.  Clemens,  Mich. 


RESTHAVEN 

AN  IDEAL  WINTER  REST  for  those  desiring  the  comforts 
of  home  without  its  care,  with  cheerful  surroundings  and 
more  quiet  than  is  possible  in  a hotel. 

The  house  is  a spacious  mansion  near  Fort  Marion  and  the  City  Gates, 
convenient  of  access  and  within  easy  walking  distance  of  historic  points. 

It  has  been  newly  finished  thronghout;  has  new  plumbing,  open  fire- 
places, sulphur  baths,  artesian  and  filtered  cistern  water. 

The  rooms  are  bright,  well  ventilated,  the  verandas  wide  and  grounds 
ample;  giving  abundant  fresh  air,  sunshine,  and  opportunity  for  exercise 
among  tropical  trees  and  plants. 

A well  appointed  diet  kitchen  under  a skilled  dietician  will  be  a special 
feature,  thus  providing  for  the  intelligent  carrying  out  of  physicians' 
orders  concerning  food. 

For  those  desiring  electrical  treatment,  massage,  etc.,  special  arrange- 
ments can  be  made. 

A vegetable  garden  and  poultry  yard  supply  fresh  vegetables  and  eggs. 
Milk  is  from  the  Ponce  de  Leon  dairy. 

RESTHAVEN  is  not  a hospital;  therefore  those  suffering  from  acute 
or  contagious  diseases,  or  mental  disturbance  cannot  be  received. 

Open  the  year  round.  Especially  desirable  for  those  living  inland  who 
desire  to  be  on  the  Coast  in  summer.  Trolley  line  to  the  Beach. 

Special  attention  to  the  delicate  and  convalescent. 

For  terms  address  SISTER  IN  CHARGE. 

14  Joiner  St.,  one  block  from  San  Marco  Ave.,  near  Matanzas 
Bay  and  Old  Fort. 


WT  IT  A ID  ID  I C!  City  Gates  House,  St.  Augustine,  Fla 
. J.  TTM.  1X1X10,  and  Lake  Hopatcong,  N.  J. 

FINE  PHOTOGRAPHIC  WORK  IN  ALL  BRANCHES 

SEE  ILLUSTRATIONS  IN  THIS  ISSUE 


KING  STREET  ENTRANCE  TO  THE  FAMOUS  PONCE  DE  LEON 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


58 


RESIDENCE  OF  MR.  J.  E.  INGRAHAM  AT  CORNER  OF  SEVILLA  AND  CARRERA  STREETS 


PROFESSIONAL  DIRECTORY 


GEO.  D.  YOUNG,  D.D.S. 

liKAlM'ATK  1'IIILADKI.FHIA  DKNTaL  COLLKt.K  AM)  liARKKTSON 
HOSPITAL.  OP  ORAL  SIT  R OK  R Y 


Office,  liishop  B nil  ding 
St.  George  Street 


TITLES  A >1)  I IN  V E STM  ENTS 


W.  W.  DEWHURST 

Attorney  at  Law 


Office  Hours  : 
9 to  1 
2 to  5 


ST.  AFGFSTINE,  FLA. 


Abstracts  of  Title  to  Lands  in  St.  Augustine  and  St.  Johns 
County 


ALBERT  H.  MICKLER 

Attorney  and  Counselor 
at  Law 


Wm.  A.  MacWilliams 


Kooiu  7 Vail  Block 


ST.  AFGFSTINK.  FLA. 


Attorney  and  Counselor  at  Law 

St.  Augustine.  Fla. 


NOTAKY  I’LBLIC  IN  OFFICE 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


Photo  by  Harris. 


SPACIOUS  GROUNDS  AND  RESIDENCE  OF  MR.  \Y.  \Y.  DEWHURST,  SOUTH  MARINE  STREET 


WINTER  RESIDENC  E OK  MR.  J.  P.  MIDDEEC  OKK.  CARRERA  STREET 


60 


ST.  AUGUSTINE.  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


PONCE  DE  LEON  DAY.  1907-1 MPOSING  CEREMONY  IN  THE  QUADRANGLE  OF  THE  OLD  FORT  BY  CATHOLIC  PRIESTS 

(BLESSING  THE  LAND) 


Ponce  de  Leon  Week 


Keen  attention  to  the  pleasure  of  the  winter  visitors  is  one  of 
the  mottoes  of  the  Ancient  City  and  to  that  end  the  historical  and 
spectacular  entertainment,  the  landing  of  Ponce  de  Leon,  has  been 
decided  upon  as  an  annual  affair.  Last  winter  this  city  scored  a 
magnificent  success  in  presenting  this  beautiful  spectacle,  following 
the  original  as  closely  as  the  pages  of  history  could  be  copied.  Three 
days  were  devoted  to  Ponce  de  Leon  week.  The  first  witnessed  the 
landing  of  Ponce  de  Leon,  also  numerous  minor  attractions.  The 
second  day  the  arrival  of  Menendez  was  depicted  and  the  third  day 
the  spectacle  of  the  United  States  taking  possession  of  the  city  was 
the  feature.  The  city  was  crowded  with  visitors,  for  the  unique 
character  of  the  entertainment  was  sufficient  in  itself  to  draw  people 
from  distant  points.  The  magnitude  of  the  celebration  was  a revela- 
tion to  the  visitors  and  their  delight  was  unbounded.  They  were 
unstinted  in  their  praises  and  expressed  their  intention  of  being 
present  at  the  next.  This  year  the  leading  events  will  be  repeated 
and  the  program  will  be  more  elaborate.  Ponce  de  Leon  week 
will  be  observed  on  Wednesday,  Thursday  and  Friday,  April  1, 
2,  3,  this  year  and  at  this  season  the  weather  is  perfect.  The  tem- 
perature is  usually  delightful,  being  a happy  medium  between  spring 
and  early  summer.  It  is  impossible  in  a brief  sketch  to  do  justice 
to  an  entertainment  of  such  magnitude,  but  a faint  conception  may 
be  obtained  by  picturing  this  quaint  old  city  with  all  of  its  natural 
charms  thronged  with  the  various  occupants  of  the  land.  Indians, 
Spanish  nobles,  English  soldiers,  French  chevaliers,  the  Twentieth 


century  warriors  from  navy  and  army  and  the  city  itself  fairly 
smothered  in  decorations  and  brilliantly  illuminated  at  night.  Pic- 
ture the  beautiful  bay  glistening  in  the  sunlight  and  the  picturesque 
old  caravel  with  Ponce  de  Leon,  his  knights,  soldiers  and  priests 
aboard  gliding  over  the  water.  Follow  them  in  imagination  to  the 
shore  where  the  awe-stricken  Indians  are  gathered  to  extend  a 
welcome.  Briefly  follow’  Menendez  on  the  second  day  when  he 
seizes  the  Indian  village,  capturing  the  native  savages  and  when 
with  his  magnificent  retinue  his  triumphant  march  is  halted  by 
the  grim  old  chief  who  demands  the  release  of  the  captives  and 
backs  up  his  demand  with  a force  that  the  Spanish  conqueror  re- 
spects as  the  Indians  dash  from  the  cover  of  the  forest  to  give  battle. 
Turn  to  the  third  day  when  the  beautiful  and  touching  ceremony 
of  the  entrance  and  exit  of  the  various  flags  is  accompanied  by  the 
rendition  of  the  national  hymns  of  each  country  in  turn,  while  the 
brilliant  uniforms  of  every  age  add  color  to  the  scene.  Imagine 
the  thrill  that  surges  through  the  crowd  when  the  stars  and  stripes 
float  from  the  lofty  pinnacle  to  remain  forever. 

Nothing  cheap  or  tawdry  enters  into  this  celebration.  No  side 
shows,  itinerant  performers  or  fakes  of  any  kind  are  admitted  into 
the  city  while  this  celebration  is  in  progress.  A proper  respect  and 
reverence  is  accorded  the  reproduction  of  historical  events  and  the 
high  standard  is  maintained. 

Thousands  will  be  in  St.  Augustine  for  Ponce  de  Leon  week  and 
the  reader  should,  if  possible,  be  included  in  the  number. 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


61 


TRINITY  EPISCOPAL  CHURCH 


(i R ACE  M.  E.  CHURCH 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


Gathering  the  Golden  Globes  in  Santa  Lucia  Grove. 
Near  Hotel  Ormond.  A pleasant  walk  from  Bretton  Inn. 
Boxes  of  choice  fruit  are  expressed  to  any  address  from  "Santa 
Lucia,"  Hammock  Home"  and  "Bosarve”  groves  at  Ormond. 


The  River  Road  on  the  Ormond  Peninsula. 
s 10  miles  by  this  road  to  Knox’s  100  acre  grove  on  the  way 
to  St.  Augustine,  passing  some  of  the  richest  lands  in  the 
State  in  Volusia  and  St.  Johns  Counties. 


Bretton  Inn 
at 

Ormond 

Beach, 

Fla. 


RATES 
$3  00  per  day 
$17.50 
to 

$21.00 
per  week 

Geo.  E.  Jewell 

of 

Lake  Sunapee, 
N.  H. 
Manager 


Guests  of  the  Ormond  and  of  Bretton  Inn  at  Ormond  Beach. 
in  front  of  the  Inn  on  a midwinter  morning  with  the  temperature  at  sixty-eight,  ready  for  the 
twenty-mile  run  upon  the  only  known  speedway  ' 
snow  are  n< 


the  world  where  dust,  mud,  ice  and 


Line  from  the  Inn  to  Golf 


Plank  Walk  to  Hotel  Ormond.  Ball  Field,  Swimming  Pool  and  Santa  Lucia  Orange 
box  of  Ormond  oranges  and  a case  of  Oimond  guava  jelly. 


TAKE  THE  TOMOKA  TRIP  AND  TAKE  A JUNGLE  DRIVE 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


63 


TORPEDO  BOATS  AT  ANCHOR  IN  THE  BAY  AT  ST.  AUGUSTINE;  OLD  FORT  MARION  IN  THE  DISTANCE  ON  THE  LEFT 


A PRETTY  DRIVEWAY  AT  THE  ENTRANCE  TO  DR.  GARNETT’S  ORANGE  GROVE,  ON  ST.  L< 


IS  AVENUE 


64 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


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Established  1877 


Phones : 


Office,  . 
Stable,  . 
Residence, 


St.  Augustine  Transfer  Co. 


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Carriage  and  Baggage  Service  Unexcelled 


Landaus  Surreys 
Coaches  Cabriolets 
Victorias  Buck-Boards 

J.  L.  & L.  A.  COLEE,  Proprietors 

66  Cathedral  Place,  opposite  Ponce  de  Leon  Hotel 


St.  Augustine  Cold  Storage  Co. 


© 
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Cathedral  Place 


E.  E.  BOYCE , Manager 


TT  THOLE  SALE  AND  RETAIL  DEALERS 

\ \ in  New  York  and  Western  Meats , Poultry , Game , 
Butter,  Eggs  and  Cheese . High-Class  Butterine. 
Hotel  and  Steamship  Supplies  a specialty.  Only 
the  best  grades  of  Meats  and  Provisions  carried. 


Phone  138 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


65 


PAVILION  AND  SUMMER  COTTAGES  AT  SOUTH  BEACH 


HOME  OF  ALDERMAN  A.  W.  CORBETT,  BRIDGE  STREET 


66 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


FLORIDA  EAST  COAST  RAILWAY  DEPOT.  TRAIN  SHED,  AND  GROUNDS.  — RAILWAY  HOSPITAL  IN  THE  DISTANCE 


TOURISTS  ALIGHTING  FROM  ONE  OF  THE  FLORIDA  EAST  COAST  RAILWAY  TRAINS  AT  ST.  AUGUSTINE 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED 


HOME  OF  MR.  L.  I, ARSON.  U IBERIA  STREET 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


68 


OUT  FOR  THE  MORNING  DRIVE 


GROUP  OF  CHILDREN  IN  THE  GROUNDS  OF  THE  PONCE  DE  LEON 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


69 


WINTER  HOME  OF  GEN.  W.  N.  P.  DARROW,  ON  THE  BAY 


70 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


RESIDENCE  OF  MR.  T.  D.  SCOTT,  CORNER  OF  BRIDGE  AND  SANFORD  STREETS 


A HOUSEBOAT  PARTY  ON  THE  TOMOKA 


72 


ST.  AUGUSTINE,  ST.  JOHNS  COUNTY,  ILLUSTRATED. 


OFFICE  OF  THE  ST.  AUGUSTINE  TRANSFER  COMPANY 


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R.  B.  ALLEN’S 


43  King  Street 

SAINT  AUGUSTINE,  FLORIDA 


LARGEST  SOUVENIR  STORE  8 


South  of  Mason  and  Dixon  Line 

Consisting  of 


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R.B.  ALLEN 

lEastmatt  iKniiak  Agntry 

Developing  and  Printing 
a Specialty 

MAIL  ORDERS 

receive  prompt 
attention 


Novelties  in  Souvenir  Jewelry,  Spoons  and 
Alligator  Goods 

Largest  line  of  POST  CARDS  in  the  world 

A beautiful  set  of  70  Souvenir  Cards  for  75  cents 
These  Cards  are  made  in  Germany,  exclusively  for  me,  and  are 
the  finest  cards  ever  got  out  of 

THE  OLDEST  TOWN  IN  THE  UNITED  STATES 


A FULL  STOCK  OF 


Heavy  Hardware 
Shelf  Hardware 
Sporting  Goods 
Builders’  Supplies 
Sash,  Doors  and  Blinds 
Stoves  for  Coal,  Wood, 
Oil,  Gas  and  Gasoline 
Bar  and  Sheet  Iron 
Wrought  Iron  Pipe 
Pipe  Fittings 
Plumbers’  Supplies 
Plumbers’  Crockery 
Gas  Fixtures 
Mill  Supplies 
Rubber  Hose 
Wagon  Material 
Wooden  Ware 
Harness  and  Saddlery 
Paint,  Lead  and  Oils 
Coal,  etc.,  etc. 


Special  attention  given 
mail  and  telephone 
orders 


Established  1775 


C.  F.  HAMBLEN 


St.  Augustine,  Fla. 


Hardware 


STORE  IN  THE  STATE 


F.  R.  ALLEN  G.  ,S.  MESERVE 

Florida  Celery  Lettuce  Land 


ST.  AUGUSTINE,  FLORIDA 


Write  for  prices  and  Terms  I! 


Always 


under 


water 


before 


1907 


Drained 


and 


planted 


Adjoining 


Lands 


Owned 


ami 


Sale 


Fearnside -Shell  ey 

3*  Clothing  Company  ^ 


On  the  corner  by  the  Postoffice 
ST.  AUGUSTINE.  FLA. 

R.  F.  CALLAWAY,  M’gV. 


NIZED  as  the  leading  Clothiers,  Tailors,  Hatters 
and  Furnishers  for  men  and  little  men  on  the  East  Coast 
of  Florida*  We  carry  the  well  known  Hart,  Shaffner  & 
Marx  and  Feckheimer-Fishel  Clothing*  Dunlap  and 
Stetson  Soft,  Stiff  and  Straw  Hats*  Also  importers  of  South 
American  Panamas*  Star  Shirts*  Lord  & Taylor's  Hosiery* 
DRESSY  SHOES  for  MEN*  Quality  Best.  One  price  to  all. 


□ EE3  C 


] □ C 


